Innovation and Creativity in Organization Assignment

Running head: Creativity power and Innovation in an Organization
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ORGANIZATIONAL CREATIVITY AND INNOVATION
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Creativity Power and Innovation in an Organization
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Introduction
Each and every business venture desires to stay in the front line compared to its
competitors in the same market, be it in the local or on the global level. The great tragedy in this
scenario is how such a business can keep the track , catch up or even perform better still under
the pressure from the competitors. The secret is realizing and understanding the separate needs of
consumers in order to gain the competitive advantage. This article bases the discussion on the
creativity and the innovation as a stepping stone to business startup, growth and sustainability.
Design thinking and innovation; case study of Apple
Apple is among the leading companies famous for its distinctive products and innovation
brands. Short interviews responses from the apple users makes it clear that there exists emotional
attachments between the products of Apple and its consumers , including every single apple
product launched in the previous 2 decades (Woodman, Sawyer, & Griffin, 2013). The
reason behind Apple products difference from those of competitors and the approach that makes
Apple manage and attain innovation in its products provides clear insights into the history of
apple and how the company managed to survive the critical moments between the year 1985 and
1997.
Design thinking to fuel Apple innovation
Currently Apple is among the prominent companies in the innovation field and this could
not be the case if the company did not adopt the design thinking approach in its market venture.
Design thinking is simply a resolution oriented procedure used to realize innovation putting into
consideration the product consumer as the heart of every development step undertaken. Design
thinking has also been simplified to mean a human based approach towards achieving innovation

Creativity Power and Innovation in an Organization
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that heavily borrows from the inventor’s toolkit to merge the requirements of users, the
opportunities of technology and the business success requirements (Bryant, 2014).
Many models have been designed to describe design thinking. These designs include the
IDEO model, the d.school model and the IBM design model. These models generally have a
common target of realizing innovation via the three main factors illustrated in the diagram below
(Bass & Steidlmeier, 2014):
Technology
Feasibility
Human values
Usability-Desirability
Business
viability
Design
Thinking
Innovation
Apple products User desirability
The Apple product was in a position to satisfy its customer needs by its ability to solve
problems which could be encountered through the process of user centered design. This was
achieved by the deep commitment of the company through the interviews and questionnaires to
the consumers with an aim of understanding the users (Sharma & Grant, 2014).