Consumer Behavior Assignment (Solved)

Running head: ANALYSIS OF PERSONAL CONSUMER BEHAVIOUR
ANALYSIS OF PERSONAL CONSUMER BEHAVIOUR
Name of the Student:
Name of the University:
Authors Note:

1ANALYSIS OF PERSONAL CONSUMER BEHAVIOUR
Executive Summary:
The main purpose of this report is to understand the importance of consumer behavior. Its
application in marketing and using sophisticated approach is a crucial element in today’s era.
The analysis of individual consumer behavior aims in giving the knowledge of various factors
that influences a consumer behavior. The report studies the characteristics of an individual
customer through purchasing high involvement products. The report also aims to assess
influences on consumer from groups like family, friends and society in general. The consumer
loyalty for the product is determined and how the consumer is affected because of culture and
social class. Furthermore, the report concludes that effective marketing strategies can be
developed in future after analyzing the consumer buying patterns.

2ANALYSIS OF PERSONAL CONSUMER BEHAVIOUR
Table of Contents
Introduction:....................................................................................................................................4
Product 1: Car..................................................................................................................................4
Need Recognition for purchasing the Car:..................................................................................4
Pre-purchase search or Information Search.................................................................................5
Evaluation process for the Car.....................................................................................................5
Purchase Decision........................................................................................................................6
Post-purchase behaviour..............................................................................................................6
Product 2: Diamond Jewellery.........................................................................................................7
Need Recognition for Buying Diamond Jewellery:.....................................................................7
Information Search:.....................................................................................................................7
Evaluation of Alternatives:..........................................................................................................7
Purchase Decision:.......................................................................................................................8
Post- Purchase Behaviour:...........................................................................................................8
Product 3: Furniture.........................................................................................................................8
Problem or Need Recognition:....................................................................................................8
Information Search:.....................................................................................................................9
Evaluation:...................................................................................................................................9

3ANALYSIS OF PERSONAL CONSUMER BEHAVIOUR
Purchase Decision for Furniture:.................................................................................................9
Post-Purchase Behaviour:..........................................................................................................10
Analysis of Internal Influences during Purchase:..........................................................................11
Personal Needs or Motives:.......................................................................................................11
Attitudes:....................................................................................................................................11
Personality:................................................................................................................................12
Learning:....................................................................................................................................12
Lifestyle:....................................................................................................................................12
Analysis of External Factors during Purchase:..............................................................................13
Culture:......................................................................................................................................13
Social class:...............................................................................................................................13
Family:.......................................................................................................................................13
Peers Influence:.........................................................................................................................14
Social group:..............................................................................................................................14
Age and Life cycle:....................................................................................................................14
Conclusion:....................................................................................................................................15
Reference List:...............................................................................................................................16