Customer Purchasing and Behavior

Customer purchasing
and behavior

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Consumer behaviour...............................................................................................................1
How consumer make decisions..............................................................................................2
Stages or steps of consumer decision making process...........................................................2
CONCLUSION................................................................................................................................4
REFRENCES...................................................................................................................................5

INTRODUCTION
Consumer decision making process it includes customers to identify their needs and
gather information to evaluate alternatives and then make their buying decision. The
behaviour of customer it might be determined by economic and psychological factor
convinced through environmental factors like social and cultural values. It often goes by
when they are considering a purchase, problem or need recognition, information search,
evaluation of alternatives purchases and involve post purchase behaviour. It is a
complex procedure that involves everything that starting from difficult recognition to
post purchase activity. Customers has different taste that make different decisions.
Decision can be complex, comparing, evaluating, selecting as well as purchasing from
the different variety of goods that depend upon the opinion of a consumer over a
specific product (Van Quaquebeke,and et. al., 2019). The nominal problem of the
consumer decision making process for marketers to develop their products and services
various from others in the market place. It involves the various decision that understand
the consumer decision and also to identifying and tracing the decision making process
of a consumer from to the start to end. The frame work of customer decision making it
is a widely accepted model covering customer activities and accordingly contains five
interrelated stages problem recognition, information search, evaluation of alternatives,
purchase and post purchase evaluation.
MAIN BODY
Consumer behaviour
It is a study of individuals, groups and included all the activities that associated with the
purchase and use of disposal of goods and services and how the customer emotions, attitudes and
preferences through affect buying behaviour. It includes various types of behaviour such as
complex buying behaviour, habitual, variety seeking and reducing buying behaviour. To identify
the customer behaviour is all about to influence customers to buy goods and services. Also find
out as much as possible about the people who looks forward to buy product or services. It
involving their attitudes towards purchasing patterns and beliefs (Hoque and et.āl., 2020).
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