Analysis of Placement of Junk Food

Running head: ANALYSIS OF PLACEMENT OF JUNK FOOD
Analysis of Placement of Junk Food
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ANALYSIS OF PLACEMENT OF JUNK FOOD1
The junk food or the processed food are the key driver in today’s generation of the
choices of diet. The social media channels such as Facebook and Instagram along with the
everyday media channels helps in the brand loyalty and also influences the younger
generation to make a shift in their food expenditures.
The leading cause of poor health and obesity is due to the junk food that the everyday
media advertises. The advertisements of the junk food in the media requires the ability of the
youngsters to discriminate between the commercial and the non-commercial ones. It has been
agreed by Thomas et.al., (2015), that there has been evidences where the children who belong
to the age group of 8 to 10 years are unable to understand the underlying intent of the
advertisements in the everyday media. Moreover, the placement of the junk food in the social
media helps in the promotion of the relationship between the brand and the customers. But on
the other hand it helps to reduce the ability of the youngsters to understand the underlying
content (Yegiyan & Bailey, 2016).
With the increase of the social media usage among the present generation, the brands
of the junk food get a platform to increase their popularity and to also reach greater amount
of audience. The target audience of the hunk food are the teenagers and the young generation.
Thus social media helps in the brand publicity through personalized advertisements. Also
according to Uribe & Fuentes-Garcia (2015), the social media users can even communicate
with their friends and peers about a particular food product by posting the same, by tagging
them and also by reposting competitions. This brings in the extension of the individual
advertisements. Moreover, this also creates a sentiment among the people that certain brands
and the products are used by the sportspeople and the celebrities thus increasing the sale of
the same.