Using Social Media as a Business Strategy: Analysis and Suggestions

Running head: PROFESSIONAL READING AND WRITING
PROFESSIONAL READING AND WRITING
Name of the Student
Name of the University
Author Notes

1
PROFESSIONAL READING AND WRITING
Company Name
Company Address
Date of Memo
To: Recipient of Memo
From: Writer of Memo Writer’s Initials
Subject: Title of Memo in Initial Capitals
Social media is one of the most important aspects for any company in the modern
world due to the large amount of customer base and promotion which can be done through
the mode of social media. The following analysis is done on the article on social media use
for as a business strategy and also suggests the use of social media for the company. The
following paragraphs analyse the uses for the positive use of social media in every sphere.
The main purpose of the report is to analyse the article on how to use social media
as a business strategy and also to apply in the ways of social media including the popular
social media channels on the company.
Despite the hype of the positive effects of social media channels on the fate of the
company resulting in the increase in business and also the increase in customer loyalty,
there are certain companies that have not got the required boost from the social media
channels due to the chance factor that is there in the social media marketing. The risks that
are an integral part of the social media make it a worth-taking yet risky social and strategic
steps that can make or do nothing for a company. The use of social media channels can be
also a source for affordable marketing and a way to reach the large number of audience in
the span. Therefore, social media has become a point of interest with loads of prospects.
Facebook
 It is the most popular social media channels.
 It can be used for affordable marketing by the company to gain customer base.
 The advertisement on Facebook is a great source to attract a large number of
potential customer. The company can give their products and even do business over
there.
Twitter
 Twitter is one of the popular social media platforms.