Analysis of Search Engine Optimization

Running head - ANALYSIS OF SEARCH ENGINE OPTIMIZATION
Analysis of Search Engine Optimization
Name of the student
Name of the university
Author’s note

1ANALYSIS OF SEARCH ENGINE OPTIMIZATION
Search engine optimization, also known as SEO is classified as an algorithm that helps in
the process which deals with the visibility of the website and web page in the internet. The
algorithm is responsible for analyzing the most searched amount of websites in the internet and
then presenting them to the users. It works by making the webpages visible in the web search
engines as unpaid results which is also referred to be natural and organic or often known as
earned results. There have been many obligations regarding the data manipulation and privacy
matters regarding the privacy policies of search engine optimization as the BIG DATA produced
by the search engine could be accessed (Luh, Yang and Huang 2016). The following essay
would be discussing about the controversies that have been raised due to the privacy of data of
search engine optimization.
There are many high ends search engines that is accessed all around the globe and also
rules the internet. Some of the top search engines are – Google, Bing, Yahoo, Ask.com and
Baidu. People uses these search engines to access the internet. They could search about anything
in the search engines which allows them to access the different websites in the internet (Baye et
al. 2016). The data that is searched by the users are to be secured and not to be accessed by
anyone as it is the responsibility of these companies to protect the data and the privacy of their
users. The internet is a place with unlimited resources and possibilities and the things that are
searched by the users are strictly personal, and is needed to be protected by these organizations
(Palanisamy and Liu 2018.). The users should feel safe while accessing the search engines. They
data could contain vital personal information and many important information regarding the
operation in business of many organizations. Thus, strict privacy policies and procedures are
required for protecting these data.