Digital Marketing Essay 2022

Running Head: DIGITAL MARKETING 0
“SEO: Future development within the digital media Industry”
Essay
Student Details

DIGITAL MARKETING 1
Search Engine Optimization
The Search Engine Optimization (SEO) is the significant factor in digital media, which helps
in getting the traffic from the natural, free, editorial or organic searching results in the various
search engines. It is the process, which affects the visibility of webpage. The website that
ranked highest in the searching results list has been approached by many visitors with the
help of search engine, which the user access and the SEO have to make sure that the site must
be accessible in the search engine. Search engine are basically the programs, which are used
to search the documents with the help of specified keywords and in revert the user gets the
documents list in which the inserted keyword found by the user (Smart Inside , 2019).
Additionally, the search engine is only place, which enable the user to search its requirements
of the documents on WWW (World Wide Web), where he gets all the relevant search results.
The SEO is the valuable part of Digital Media Industry as it enhances the digitized content of
the websites. All the digital media information such as digital images, online portals, audio,
videos and online purchasing are the elements that are led down by the website, which are
influenced by the search engine optimization. Hence, the SEO plays an important role in
digital media industry.
To understand the role of SEO, first point needs to be considered is the habit of the user of
using the internet browser. When the user wants to pull out some information from the
internet, the individual will access the search engine, as it is the easiest and the fastest way to
obtain the required information. While searching the result, the individual gets the results
displayed and the user would select the first option because it will contain the most relevant
information as per the requirement because generally the user as compare to the other
websites mostly accesses the website at the top of the page (Search Engine Land, 2018). The
role of the SEO is to give the top position to the website by optimizing it and helps the

DIGITAL MARKETING 2
website in getting the top position in the search engine so that the user will access their
website first. Hence, it can be said that SEO is refers to the tool, which is considered as the
best practices that can helps the websites in ranking higher in the results of search engines
that drives the traffic and helps in generating the more business to the websites.
In today’s techno savvy era, the SEO plays most significant role for all the kinds of
Businesses especially if the companies want to do the Digital marketing for the goods and
services they offered, the SEO aspect is the compulsory for the company’s website. In digital
marketing, the search engine optimization plays an important role as it makes thee webpage
easy to find for the user, which helps in increasing the reach of customers to the company’s
website and makes the increase in the profitability of the business. Thus, the SEO is
considered as the integral part of digital marketing strategy (Forbes , 2019). Therefore, SEO
is one of the trends, which can help in future development in the digital media industry. In
this essay, the reader will able to understand the influence and the outcome of the search
engine optimization on society, brands and Consumer.
The main aim of the SEO is to demonstrate the importance and value of the company’s
website for the society as if the website ranked and acquired the position at the top then the
society considered the website as the most trustable one. Additionally, the SEO is not the part
of paid advertisement, which proves it can be considered as the credible source for the society
(Forbes , 2019). This trust and influence on SEO influence the purchasing decision of the
society. The society today lives in digital world. The SEO impact on the society has now
making the economic, political and social changes around the world. It happens as the society
has become addicted to use the internet for various purposes such as for purchasing or selling
the products and services. As it can be seen that the SEO changes the mindset of the society,
so it is the important aspect for the digital media industry as it also helps the industry to have
an enormous growth in future.