Analyzing Business Model and Feasibility Analysis for Shylo's Mobile Café

The business model of Shylo's Mobile Café incorporates key elements such as service quality, food products, and effective management to achieve organizational objectives. The feasibility analysis, also known as the business plan or concept statement, determines whether a business idea is workable or not. A small business like Shylo's Mobile Café can determine current market opportunities through feasibility analysis and expand its business accordingly. Market research enables the marketing manager to understand customer desires and expectations.

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Small Business Management
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Small Business Management
Table of Contents
The business plan including business opportunities....................................................................................3
The entrepreneurial process.........................................................................................................................4
The characteristics of successful small businesses......................................................................................5
Consult with the primary stakeholders.....................................................................................................5
Business initiative, technologies, and policies.........................................................................................6
The benefits and potential drawbacks of owning a small business..............................................................7
Financial planning.......................................................................................................................................8
Cost analysis............................................................................................................................................8
Risk and migration strategies for a business plan....................................................................................9
Role of license in small business.............................................................................................................9
Competitive analysis, strategies and marketing tactics..........................................................................10
Business model......................................................................................................................................11
Feasibility analysis................................................................................................................................11
Findings.....................................................................................................................................................11
References.................................................................................................................................................13
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The business plan including business opportunities
The managers and leaders have to choose the plan vision and mission for the organization
because the vision is vital for Shylo’s Mobile Café’s business plan. The managers utilize the
vision detail the precise business plan of Shylo’s Mobile Café to bring a legitimate thought. The
business plan incorporates objectives and goals of the Shylo’s Mobile Café. As per the authority
style, how the organization performs in future days is depended on by legitimate initiative style.
With the assistance of the vision, managers have individual working and coordinating techniques
including the capacity to analysis the feasibility of the business plan of Shylo’s Mobile Café.
Also, the different sorts of brand vision help an organization to decide exact evaluation(Gootnick
and Gootnick, 2009).
There are various types of tools and techniques are utilized by the management of Shylo’s
Mobile Café to conduct a successful feasibility analysis. Besides that, with the help of a business
model, a small business like Shylo’s Mobile Café can easily conduct a feasibility study. Thus,
market research, financial planning, cost analysis, risk analysis, competitive analysis, strategies
and marketing tactics, market segmentation, business model, promotional activities and customer
analysis are factor of a feasibility study which is discussed for the effective business
plan(Evenson, 2011).
Market research: two types of research as qualitative and quantitative includes the significance
of market opportunity. Primary data or information is collected through quantitative research
process. So, to gather accurate information regarding new entry, small business should focus on
primary data which includes customers’ requirements, complaint, suggestion and demand about
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Small Business Management
food quality. With the help of market research, small business can achieve desired goals and
objectives. Before presenting any specific service quality quality or new dish on the market, the
market research needs to be conducted by the small business like Shylo’s Mobile Café.
Discussing the market segmentation, it will help the marketing managers to find proper region
including demographical, geographical and social factors. At the end of the day, the market
segmentation is somewhat handled where gathering individuals with comparative needs or same
portions who indicate comparative acquiring design. For winning benefit, segmentation is done
either for the verity of the item or focus on a specific gathering of individuals (Osterwalder et al.,
2007). .
Macro environmental factors: to grab business opportunity, small business should focus on
macro environmental factors such as political, economic, social and technological factors. Each
factor of macro environment is considered in PESTEL analysis which directly influence
feasibility study of Shylo’s Mobile Café. Political factor includes governmental role to expand
the small business of Shylo’s Mobile Café. Economic factor includes exchange rate, GDP and
currency value for new entrants of small business. Social factor covers individual preference of
customers. Technological factor covers technical improvement of small business like Shylo’s
Mobile Café.
SWOT analysis: it includes four parts such as internal (strength, weakness) and external
(opportunity, threats) factors for small business like Shylo’s Mobile Café.
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The entrepreneurial process
In order to successfully implement the business plan, there is some process have been taken part
in small business like Shylo’s Mobile Café. Besides that, with the help of marketing manager, an
effective business idea is created, but the CEO of the organization needs to approve the plan for
further process. Moreover, after getting all approvals, the marketing manager can allocate tasks
to individual employees. Thus, the marketing manager needs to focus on macro factors and
SWOT analysis for accurate decision making process of Shylo’s Mobile Café.
On the other hand, the vision of an organization incorporates a few opportunities for the
organization, for example, sales improvement, financial stability, and employee empowerment.
With the assistance of appropriate vision of business plan, Shylo’s Mobile Café can capable
actualize a precise strategy for future development. Along with that, small business like Shylo’s
Mobile Café of UK includes individual opportunities and they should successfully grabbed that
kind of opportunities to expand its business. Thus, this business plan of small business like
Shylo’s Mobile Café includes a new mobile item which will be launched in the market (Barrow,
Barrow and Brown, 2008).
The characteristics of successful small businesses
Consult with the primary stakeholders
The stakeholders are the main operational support system of small business like Shylo’s Mobile
Café. To build up an appropriate a business plan, the stakeholders are playing an enormous part.
The diverse sorts of stakeholders of an organization are creditors, customers, directors, owners,
community, employees, suppliers, and governments. Apart from that, primary stakeholders have
an immediate and economic stake in the organization and, they often create an effect on the
exchange of resources, management, and financial support (Luther, 2010). Not just they are most
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open gatherings, and the Small business like Shylo’s Mobile Café has the most contact with
them. On the other side, secondary stakeholders are consistently taking an interest of the small
business like Shylo’s Mobile Café for presence, for example, government, and group, providers
and exchange unions. In order to maintain a good relationship with the stakeholders, distinctive
sorts of the system are involved in small business like Shylo’s Mobile Café. Most importantly,
workers are unions must be asked and supported consistently. Aside from that, the interview with
loan bosses, chiefs and proprietors need to be finished with notice premise.
Business initiative, technologies, and policies
With the assistance of technology, every data streams quickly in this competitive market and an
organization can grab that data and increment their profitability. As per Floyd, a large portion of
the organization use the technology for two reasons, first of all, to get accomplishment for each
business action, and another is that small business like Shylo’s Mobile Café enhances
development with the help of technology. Along with that, technology helps an organization to
decide the market needs and customer desires(Sanchez and Heene, 2005) to connect with
internet. Additionally, data technology drives an organization to control corporate action, create
operations and increasing competitive advantages.
As indicated by the consultation with the primary stakeholders, small business like Shylo’s
Mobile Café can enhance the food productivity of their business. As a matter of first importance,
meeting with representatives and union managers, the management can impact the
manufacturing process. Subsequently, the performance of laborers will be produced through the
counsel(Aydogan-Duda, 2009). On the other hand, if small business like Shylo’s Mobile Café is
confronting some money related inconvenience then the discussion with the primary
stakeholders including chiefs, shareholders, and suppliers can rebelliously enhance the present
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conditions, and additionally, the performance will move forward. Discussing internal issues, the
key stakeholders have their separate part to play. For a case, any assembling fault can be
resolved through the dynamic communication system, and the performance will be effectively
improved(Aydogan-Duda, 2009).
The benefits and potential drawbacks of owning a small business
By having a small business, some major benefits are located such as small profit, but it comes
nonstop. In a small business, few employees are working and the total gross salary of employees
always payable by the organization(Scarborough and Zimmerer, 2000). Thus, other costs like
food making costs, suppliers charge, internet charge and distribution cost is reliable to be paid by
the Shylo’s Mobile Café. Furthermore, some potential drawbacks are rival companies of Shylo’s
Mobile Café. Along these lines, an organization requires implementing the best possible business
strategy keeping in mind the end goal to sustain in this comparative world.
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Financial planning
As indicated by the business plan the money is extremely basic with a specific end goal to grow
the business of Shylo’s Mobile Café. In addition, with the assistance of stable support of finance,
Shylo’s Mobile Café can oversee day by day operational movements. Besides that, assets are
required for the promotional activity of items like an advertisement (Ghandour, 2014). Apart
from that, with the precise help of finances, Shylo’s Mobile Café can deliver a huge amount of
dishes and fast food and ready to attract more customers to the organization. On the other side,
discussing the strategic positions, the required fund is a basic element for developing a marketing
strategy. Besides that, Shylo’s Mobile Café can recognize the right position for their business
through the assistance of the strategic positions. Additionally, it will review the different types of
competitor’s strategy, planning, and execution. Aside from that, a business plan incorporates a
cost report which helps Shylo’s Mobile Café to decide the cost management for various types of
operations. The cost operating reports incorporate a few components, for example, customer
requirements, market research, competitors, and substitutes.
Cost analysis
Apart from that, this cost operating report additionally helps the management of Shylo’s Mobile
Café to overview various financial decisions. One of the major parts of small business like
Shylo’s Mobile Café is its financial stability. Along with this side, the vast majority of the
operational movements are completed through this financial strength. Moreover, the funds are
utilized for marketing, promotion planning, foundation, and research(McCole, 2004).
On the other hand, cost analysis incorporate corporate structures, plants, enhancement of office.
Be that as it may, HR of Shylo’s Mobile Café includes compensation, training, development,
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hiring process and recruitment process of small business. As per industry standard, the HR
incorporate some competitive advantages which make an effect on the execution of small
business like Shylo’s Mobile Café.
Promotional and Marketing planning: advertisement and promotion are parts of marketing
strategy. Through attractive advertisement, small business can draw the mind of their customers.
Thus, through different media like radio, TV, newspaper, magazine and internet, a small business
like Shylo’s Mobile Café can aware many prospects about the business.
Risk and migration strategies for a business plan
Every single small business like Shylo’s Mobile Café incorporates the risk appraisal in their
business, and the risk appraisal and migration both are exceptionally significant for the business.
With the assistance of solid risk assessment strategy, an organization can confront any issues. On
the other hand, the best possible business plan of Shylo’s Mobile Café incorporates significant
risk appraisals and migration plan for that particular organization(Young and Tippins, 2009). On
the other side, the risk assessment of Shylo’s Mobile Café incorporates a few phases, for
example, recognizable proof of risk variables, analysis of risk elements, the reaction in time and
lastly risk resolve. Additionally, the risk migration systems are partitioned into a few phases, for
example, speculation, avoidance, hedging, postponement, security, transferring or sharing and
control. Moreover, Small business like Shylo’s Mobile Café needs to give careful consideration
to their risks factors to maintain a smooth business.
Role of license in small business
The grants or license are basic for any new movement of small business like Shylo’s Mobile
Café. Discussing the business license, it alludes to any government registration, regulation, order
or endorsement which applies to a specific business(Kondalkar, 2009). Concerning movement, a
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license gives approval to do any action at both inside and outer business situations of Shylo’s
Mobile Café. Apart from that, the license is intended to secure the public interest and prevent
third party excesses. In this way, license incorporates some basic capacities, for example,
 To give insurance to employees, proprietors, consumers
 To accumulate and review personal and professional data
 To control the practice of stakeholders inside and outside of the organization.
Competitive analysis, strategies and marketing tactics
Competitors are each filed are accessible in this worldwide market. Along these lines, Shylo’s
Mobile Café requires implementing the best possible business strategy keeping in mind the end
goal to sustain in this comparative world (Frey, 2005). Above all else, an organization needs to
analysis the marketing techniques of their rival organizations for improved marketing. Along
with that, small business like Shylo’s Mobile Café can extend their business in the event that
they comprehend the procedures of their rival organizations. On the other hand, discussing the
strategies of Shylo’s Mobile Café it is vital to develop the business plan according to current
market opportunities. An appropriate business plan incorporates various kinds of marketing
techniques, for example, service quality or food product progress, and the cost of service quality
or food products, process, and division of distribution and market segmentation. In addition, the
market segmentation includes targeting and positioning related to strategies which help an
organization to more attentive of those strategies for concentrate on the food product marketing
techniques. For a case, small business like Shylo’s Mobile Café will be launched in the market,
however, there are many alternatives effectively accessible in the market. All things considered,
small business like Shylo’s Mobile Café should reduce the cost of that item and dispatch it in the
market since consumers are exceptionally price sensitive (Frey, 2005).
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Business model
A business model of Shylo’s Mobile Café incorporates some critical elements which help to
accomplish the organizational objectives and goals. As per an appropriate business model,
service quality and food products are extremely significant for the future development of a small
business like Shylo’s Mobile Café. Aside from that, the impact of effective management is
extremely important, and the consumers are the primary priority of the organization (Osterwalder
et al., 2007). As indicated by the business plan, the managers of an organization implement the
business model in order to effective focus on profit analysis, great workplace, the price analysis
of service quality and food products, suppliers and purchasers and competitor’s analysis.
Moreover, business distinguish between business ideas and opportunity through effective
feasibility analysis.
Feasibility analysis
The feasibility analysis is additionally called the business plan or concept statement. The
business plan proclamation incorporates the reasonability of a business thought. On the other
side, in order to determine the business concept is workable or not, the feasibility analysis is
playing an essential role. Aside from that, there are different categories of feasibilities which are
recognized in the accurate business plan, for example, service quality or food product related
feasibility, market analysis feasibility, and aspects of capital ventures. Moreover, if there is no
opportunity located in the market, then there is no need of business ideas. But, in this case, the
field of mobile industry in the UK is grabbed by giant companies successfully(Evenson, 2011).
Findings
In this business plan, various types of aspects of market opportunity have been justified on the
basis of concrete evidence. Besides that, with the help of feasibility analysis, a small business
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like Shylo’s Mobile Café can determine current market opportunities in order to expand the
business. Moreover, the market research also enables the desire and expectations of the
customers to the marketing manager. As a result, an organization has a clear estimation of
desired and needed food product which can attract most of the customer through a proper
business idea(McDonald and Dunbar, 2004).
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References
Aydogan-Duda, N. (2009). Innovation policies, business creation and economic development.
1st ed. New York: Springer.
Barrow, C., Barrow, P. and Brown, R. (2008). The business plan workbook. 1st ed. London:
Kogan Page.
Evenson, R. (2011). Customer service quality quality training 101. 1st ed. New York: American
Management Association.
Frey, R. (2005). Successful proposal strategies for small businesses. 1st ed. Boston: Artech
House.
Ghandour, A. (2014). Identifying Dimensions of Business Continuity Plan from Common
Expressions among Business Continuity Professionals. International Journal of Business
Administration, 5(3).
Gootnick, M. and Gootnick, D. (2009). Action tools for effective managers. 1st ed. New York:
AMACOM.
Kondalkar, V. (2009). Organization development. 1st ed. New Delhi: New Age International (P)
Ltd., Publishers.
Luther, W. (2010). The marketing plan. 1st ed. New York: AMACOM.
McCole, P. (2004). Refocusing marketing to reflect practice. Marketing Intelligence & Planning,
22(5), pp.531-539.
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McDonald, M. and Dunbar, I. (2004). Market segmentation. 1st ed. Amsterdam:
Elsevier/Butterworth-Heinemann.
Osterwalder, A., Pigneur, Y., Clark, T. and Smith, A. (2007). Business model generation. 1st ed.
Sanchez, R. and Heene, A. (2005). Competence perspectives on resources, stakeholders, and
renewal. 1st ed. Amsterdam: Elsevier JAI.
Scarborough, N. and Zimmerer, T. (2000). Effective small business management. 1st ed. Upper
Saddle River, N.J.: Prentice Hall.
Young, P. and Tippins, S. (2009). Managing business risk. 1st ed. New York: AMACOM.
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