Analysis of Strategic Operations

Analysis of Strategic Operations and Operations Strategy
[British Petroleum]
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Executive summary

Introduction
British petroleum is the world's largest oil and gas company. Headquartered in
London UK BP has operations in close to 80 countries. The main purpose of this report is to
assess BP for its business strategy and operations strategy. Moreover, the extended purpose
would be to identify one aspect of the current operations in BP where should look for
improvement.
Hill’s Methodology template in context to British Petroleum (BP)
In this section, Hill’s methodology template will be used to present an overall view of
BP, so that, readers can easily digest its contents and also feel to have come across some new
pieces of information. Below is a presentation using Hill’s methodology template:
Step 1: Corporate objectives
 To keep penetrating the existing market by collaborating with strategic partners and
also offering new products like beverages, food and eco-friendly oil;
 To enter new market and get the opportunities there to its advantage through
management contracts both domestically and internationally, and offering ‘No Frills’
product to keep the pricing low;
Step 2: Marketing strategy
BP claims to use such technologies that could fulfil their growing business needs. BP
positions its market image of an energy producer that can meet the rising demand for faster