Strategic Management and Change

Running Head: MANAGEMENT 0
STRATEGIC MANAGEMENT
AND CHANGE

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Executive Summary
One of the most vital parts in the markets of energy sources is the natural gas and oil
industry. The demand for oil is continuously increasing in major portions of the world.
British Petroleum is one of the major forerunners when it comes to oil and gas industry. The
company is known for its supply of wide varieties of biofuels in over 80 countries. It is also
one of the company to found oil in the North Sea as this was not done by any other petroleum
company.
This report outlines about strategic planning of British petroleum and recommendations for
the future direction of the company. From a long time, the company strategy helps them to be
competitive with the fast development of new technologies and customer preferences. One of
BP’s key core competencies is its massive logistics network that helps the company in
relation to its distribution and global supply lines. With the help of this report, the
management can also discover company future direction and change management framework
depending upon various hard and soft elements.

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Table of Contents
1 Company Background.............................................................................................................3
2 Strategic Planning for British Petroleum................................................................................3
3 Evaluation and Key findings...................................................................................................9
4 Recommendations for the future direction............................................................................10
5 McKinsey 7S’s Change management framework.................................................................12
6 References.............................................................................................................................14

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1 Company Background
British Petroleum (BP) is a renowned company in UK in the energy industry that provides
fuel for transportation, lubricants for the mechanical engines, energy generating fuels and
many others petrochemical products utilized in daily items as varied as packages, plastics and
paints over 100 years. In 2017, BP has contributed to more than 141,860 jobs in the UK and
added £9.6 billion to the UK’s GDP (bp.com, 2018).
BP mission is developed around long-term integration of petroleum products in relation with
marketing efforts and technology inputs. In addition, the company vision emphasis on
improved performance and sturdy controlled business growth. The revenue for BP in the year
2018 was noted as US$ 299 billion (statista.com, 2018). They also have their operations in
Eurasia and Europe, Africa, Americas and Middle East and Asia Pacific. Other than this, BP
also focused on environmental sustainability by delivering significant lower emission and
avoiding mitigate the environmental impacts over the life of operations.
2 Strategic Planning for British Petroleum
2.1 strategic planning for BP
BP company strategic plan enables it to continue its position in the marketplace with the help
of efficiency exploration and production. It focuses on the effects of BP Company on the
surroundings. The strategic plan for BP UK includes its strategy, vision, mission, goals,
business model and core competencies. It also states the future direction of the company in
relation with its business life cycle.
British Petroleum strategy emphasis on dual challenge as with the help of new technologies,
there will be more efficient production of energy helps in meeting the expected rise of the
demand. The company strategy also helps them to be competitive while the rapid evolvement
of technology, policies, customer preference and prices. Considering some key directions of
the strategy, BP UK includes energy efficiency with BP processes like seeing the price of
carbon in investment assessments and encouraging low cost energy paths with the help of gas
and power generation (Wustenhagen and Menichetti, 2012). BP UK also goes for continuous