logo

Analysis of Tata Consultancy Services Limited, India - Report

   

Added on  2020-10-04

17 Pages5225 Words87 Views
ANALYSIS OF TATA CONSULTANCYSERVICE LIMITED, INDIA

Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Analysis of Tata Consultancy Services Limited.........................................................................1Strategies of Tata Consultancy Services Limited.......................................................................5Analysis of implementation of strategies....................................................................................9Critical evaluation of strategic choice of the company.............................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONStrategic management is the process of planning, monitoring and analysis of activities ofthe organization in order to accomplish goal of the company. It is the continuous planningprocess in which managers analysis all strategies and cross functional business decisions beforeimplementing them in the workplace (Rath and et.al, 2017). Present report is based on TataConsultancy Service Limited. It is multinational firm provides IT services to consumers. It hasmore than 371000 trained consultants across the world which offers tremendous services tocorporate consumers. Current assignment will produce a detail analysis of Tata ConsultancyService Limited, India. Furthermore, its strategies and rationales of choosing these strategies willbe discussed in this study. In addition, critical evaluation of strategic choice of the company willbe done in this report. TASKAnalysis of Tata Consultancy Services LimitedTata consultancy services (TCS) is reputed subsidiary of Tata Group. It is an Indian firmwhich operates it business across the world. It provides extremely well IT services, consultancyservices and business solutions to its corporate consumers (Opoku and Arthur, 2015). It operatesits business in many locations such as Africa, Asia-Pacific, Middle East etc. In the year 2016 ithas generated 16596 million revenues. As compare to last year its profitability has beenincreased by 14.8% in this year. SWOT analysis is the tool that can help in identifying the real internal position of thefirm in effective manner (Lee, Park and Krishnan, 2014). Tata Consultancy Services Limited hasmany strengths and weakness. These are as following:Strengths:It has strong command over domestic market. Tata Consultancy is enhancing its businessand getting high orders from Indian market. Strong brand image is another strong point of cited firm. Company is operating itsbusiness across the world, clients buy its services due to its strong brand reputation(Parashuram and Kamble, 2015).Strong ethics is another strength of the entity which helps the firm in minimizing futurecomplexity and making the corporation stronger.1

It has more than 300000 skilled employees those who are providing services toconsumers across the world. It has many clients from diversified markets. Due to high exposure of diversified businessTata Consultancy has diluted its risk to great extent (Andaleeb, 2016). It has strong portfolio of various services and products which attracts more consumerstowards the brand.Weaknesses:Tata Consultancy has faced legal issues against Epic systems. In the year 2016, cited firmhas faced legal issues in which it had to pay amount as compensation to the Epic systemof worth 940 million. Due to this legal consequence brand image of Tata ConsultancyService limited has been affected badly (Tandon, Haque and Mande, 2016).Its declining performance by Diligent is another weakness of the company. Opportunities:Strong digital transformation technologies is the major opportunity for TCS because bythis entity will be able to grow well. Cloud based solutions is another opportunity for entity this can help in enhancing itsrevenues and protecting its digital services to great extent.ThreatsChanging IT laws in India and many other countries are creating problem for theorganizationIntense competition is also a major threat to the entity because by this way it has becomedifficult for the corporation to sustain in the market for longer duration (Bose and et.al,2015). TCS is the brand name which operates in IT and technological sector. It is popular for itshighly advance technological solutions. “Experience Certainty” is the main slogan which showsthat Tata Consultancy Service Limited is treating its consumers well and trying to provide themextremely well services so that they retain with the brand for longer duration. It has become theleading IT firm in India (Srinivasan, Tata Consultancy Services Limited, 2015). TCS has becomethe top Indian IT service providers firm. Apart from this, it is at 10th rank worldwide. 2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
BUSINESS STRATEGY OF TATA MOTORS
|25
|6901
|82

GLOBAL PROFESSIONAL DEVELOPMENT PROPOSAL 1 Introduction
|18
|4495
|278

Tata Group and its Subsidiaries: Advantages, Internationalization, and Corporate Social Responsibility
|3
|1371
|70

Strategy and International Management: Benefits of Foreign Entry for Tata Group in Mexico
|10
|3337
|238

Proposal on Tata Group: Impact of Employee Engagement on Organisational Performance
|11
|2499
|95

Global Professional Development
|13
|4288
|482