Tata Group and its Subsidiaries: Advantages, Internationalization, and Corporate Social Responsibility

Introduction
This assignment is about the Tata group and its various subsidiaries. Tata is an Indian
organization or a brand that is run by Ratan Tata. Despite being an Indian brand Tata has
successfully made a place for itself in the international market. Tata is known for the acquisition
of the luxury car brand jaguar and land rover and for its cheapest car called Nano.
1. The Tata firm has various advantages and they use these advantages in a proper manner to
become large industrial conglomerates. These advantages are as under (Kalsi, 2014):
 It has a vast financial resource and can assess to capital market for money on its own
terms.
 The firm has a strong corporate image in the Indian as well as the international market.
 The firm has countless high reputed business partners that give them another reason of
competitive advantage (Shetty, 2017).

1 B) Tata is already succeeding in emerging foreign markets like South Korea, Kenya etc.
The company has a vast financial reserve to finance its various international projects
(Shekhar, 2017).
 Its strong corporate image is another advantage that the organization can easily put in use
to become a large industrial conglomerate on international level.
 The organization has a steel plant and has recently purchased another plant of steel that
has increased its steel producing capacity by 5 times, again an advantage to become
industrial giant internationally.
2. India is a country, where the government imposes hundreds of restrictions over the
import and export of the businesses. The numbers of legal conditions that are to be
satisfied by the business houses are so many that, it becomes almost impossible for small
or middle level of firms to rise (Shah, 2016).
B. In the year 1990 when the liberalization policy was introduced, it was the time when
Tata became almost free to internationalize there business, it was the time when
government intervention decreased and the international operations of Tata flourished.
Tata can manage country risk in India and in other countries by studying political risk,
legal risk and environmental risk (Kukreja, 2016).
3. Tamo or the Tata motors should concentrate on countries like Thailand, Vietnam and
Indonesia. These countries have a vast population that would love to own a 5 seated
cheap car. Tamo should choose these countries as they are the markets that will give
instant positive results. Another reason that why they should choose these countries