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Business Plan for an Event Management Company named Corporate Professionals

   

Added on  2021-04-21

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Running head: BUSINESS PLAN Business PlanName of the StudentName of the UniversityAuthor note
Business Plan for an Event Management Company named Corporate Professionals_1

1BUSINESS PLANExecutive Summary The report helps in analysis of the business plan for an event management company namedCorporate Professionals that is based in Kuwait. The different analysis of the financialposition, the marketing and the products and services has been done that will be offered bythe company will be analysed in an effective manner. The report has helped in understandingthe different issues and solving them effectively as well. The main aim and purpose of the report is to understand the issues along with marketingalong with different product and services offered by the company. The different financialanalysis has been done to understand their position in the entire competitive market.
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2BUSINESS PLANTable of ContentsIntroduction...........................................................................................................................................3History...................................................................................................................................................3Description of business..........................................................................................................................4Description of market............................................................................................................................5Summary of Market Analysis............................................................................................................6Analysis of Service Business.............................................................................................................6Buying Patterns of customers............................................................................................................7Target Market Segment Strategy.......................................................................................................7Description of product and services.......................................................................................................8Management Structure...........................................................................................................................9Communication Flowchart..............................................................................................................10Organizational chart........................................................................................................................11Employee Policies...........................................................................................................................12Goals and objectives............................................................................................................................13Financial Analysis...............................................................................................................................14Profit and Loss analysis...................................................................................................................14Break-even analysis.........................................................................................................................16Balance Sheet..................................................................................................................................16Cash Flow Statement.......................................................................................................................18References...........................................................................................................................................21Appendix.............................................................................................................................................23Appendices 1...................................................................................................................................23
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3BUSINESS PLANAppendices 2...................................................................................................................................23IntroductionThe report helps in analysis of the business plan of the event management companynamed Corporate Professionals Company that is based in Kuwait. The main objective of theevent management company is to reach the different goals that are lofty in nature and to focuson both mission and vision of the company. The main aim and purpose of the report is to understand the business and product inan effective manner that will help in providing the management structure of the company aswell. The financial analysis is required to be done as this will help in understanding theimportance and goals of the business. The structure of the report helps in understanding the different analysis of thebusiness, market and product that will be used for the analysis of the entire business in aneffectual manner. The financial analysis will help in understanding the situation and the profitand loss that will be incurred by the company in the future. HistoryCorporate Professionals was a small business wherein they mainly dealt withproviding different services to the limited number of customers in the market. However, itwas seen that the market was growing on a fast pace and there were only limited services thatwas provided to their customers1. Furthermore, Corporate Professionals tried to expand their1Brinckmann, Jan, and Sung Min Kim. "Why we plan: the impact of nascent entrepreneurs' cognitivecharacteristics and human capital on business planning."Strategic entrepreneurship journal9.2 (2015): 153-166.
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4BUSINESS PLANbusiness and started their business afresh wherein they dealt with different kind of servicesthat will be provided to the customers. The Corporate Professionals started their business inAl-Ghunaim Tower, Kuwait2. Description of businessCorporate Professionals is a small kind of event planning business that will befocusing on the corporate customers. Corporate professionals will be offering two kind ofservices that include product launch event planning and different kind of retreat services oftraining. For the different kind of retreats, the respective company will take care of the entireplanning of the event along with hosting of the different training programs with the usage ofcorporate professionals’ strategic partners. The entire market for the event planning is steady along with profitable in nature.Corporate Professionals will try to increase the demand for the different services in theeconomic downturns as well. It can be analysed that in different kind of economic downturns,the companies will still focus on launching of product and the respective company will focuson capitalizing their demand in an effectual manner. The projected rate of growth ofCorporate Professionals is 95% within next three years that will help the company in gainingcompetitive advantage. 2Carrière, Yves, Neil Crickmore, and Bruce E. Tabashnik. "Optimizing pyramided transgenic Bt crops forsustainable pest management."Nature biotechnology33.2 (2015): 161.
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5BUSINESS PLANDescription of marketCorporate Professionals will help in serving the different kind of corporate customersin the market of event planning. Corporate Professionals will be specializing in two differentkind of niche areas that include leadership development along with launching of differentproducts of different companies that have huge presence in the market. Furthermore, therecent trend in the corporate market has led to downsizing and this has led the differentcorporations are abandoning in-house solutions in favour of the outsourcing. There will bedifferent organizations in the competitive market wherein there will be development ofleadership along with development of teaming skills. These are the different kind ofinvestment that will help in providing returns in an effective manner3. Furthermore, Corporate Professionals will help in offering event planning for thedifferent launching of product. There are different launches of product that are the integralstage in the new product release of a company. This kind of services will help incommunicating the entire public about the new introduction that the respective company haslaunched respective kind of product. The customers of the company will be provided withdifferent kind of awareness about the new kind of product in the market. Corporate3Masterman, Guy.Strategic sports event management. Routledge, 2014.
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