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Analysis of the External Environment of Primark

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Added on  2021-06-16

Analysis of the External Environment of Primark

   Added on 2021-06-16

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Running head: PRIMARKPRIMARKName of the StudentName of the UniversityAuthor Note
Analysis of the External Environment of Primark_1
PRIMARK1Executive SummaryThe given report follows a systematized format whereby the relevant changes in the domain ofthe United Kingdom fashion industry have been analyzed. The company taken for reference isthe Primark fashion stores based in UK. The report begins with a brief introduction which is thenfollowed by a brief analysis of the external environment of the United Kingdom fashion industry.This is followed by the internal analysis. Recommendations based on the relevant changes havebeen made.
Analysis of the External Environment of Primark_2
PRIMARK2Table of ContentsIntroduction......................................................................................................................................3Introduction to the Company-Primark.............................................................................................3Key relevant changes within the UK Fashion Retail.......................................................................4Macro Environmental Changes...................................................................................................5Relevant changes within the Micro industry: Porters Five Forces..................................................7Discussing relevant strategies..........................................................................................................9Recommendations..........................................................................................................................11Conclusion.....................................................................................................................................11References......................................................................................................................................13Appendix........................................................................................................................................15
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PRIMARK3IntroductionFashion retailing can be described as the retailing which sells clothes, accessories andapparels to consumers. The fashion retail dynamics comprises of a group of companies whichtend to be a part of the supply chain in fashion. It goes from the manufacturers to the consumersby offering fashion goods to different individual. It goes through seasonal spans and particularfashion timing and a specific budget (Jonathan and Wood 2010). The given report will bediscussing the different changes in the retail fashion industry in the United Kingdom. Thecompany chosen as a reference for the given assignment is the Primark fashion stores in theUnited Kingdom. The report will be following a structured format whereby the different aspectsof the UK fashion industry will be analyzed with a holistic approach. Introduction to the Company-PrimarkPrimark is an Irish clothing company and is a subsidiary of the AB foods company. Theorganization has its headquarters in Dublin and since then it has been able to maintain its brandname. The store was found by Arthur Ryan on behalf of the family (Vogel and Güttel V2013).As the store found success in Ireland, it expanded to the United Kingdom and thereby it has alarge store now in Derby, England. The company has its headquarters in Dublin at present.The store offers a wide variety of products which includes newborn, children`s clothing,women wear, homeware and accessories. The company also sells a wide range of foot wear,beauty products and con factionary. Back in 2014, the company also started selling Sephoraproducts. The company sells clothes at their lowest cost and has contributed largely to the fastfashion trend. The unique selling point of the company is that it sells extremely good qualityproducts at low prices which work well for the given organization (Evans 2011). The company
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