Project Management of Primark
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Added on 2020-05-04
Project Management of Primark
Added on 2020-05-04
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Running Head: Project ManagementPRIMARK Management
Project ManagementTable of ContentsOrganisation Overview..........................................................................................................................2Vision and Mission Statement...............................................................................................................4Mission of the company:...................................................................................................................4Vision of the company:......................................................................................................................5Strategic Objectives (250).....................................................................................................................6Strategies, Goals and Programs (500)....................................................................................................7Critiques (500).......................................................................................................................................9Future Recommendations....................................................................................................................11Conclusion...........................................................................................................................................11References...........................................................................................................................................121
Project ManagementOrganisation OverviewPRIMARK is the Irish Clothing and Accessories Retail Industry. Initially Primark wasknown by the name “PENNEYS”, which is an Irish clothing and accessories retailorganization. Primark is small part of AB foods. Primark Company founded by Arthur Ryan,in June 13, 1962. Headquarter of the company is situated in Dublin, Ireland. The first store ofthe company opened in 47 Mary Street, Dublin in June 1969, and the store still operative,many people come to the store for buying products.First store of Primark in the United States is located in Boston, Massachusetts, which openedin 2015.The present CEO of the company is Paul Marchant and COO is John Lyttle. Parentcompany of the Primark is Associated British Foods (Rothaermel, 2015). The products of thecompany are Clothing, Cosmetics, and Housewares etc. there are 68,000 employees areworking in the company. After successes in Ireland, it headed up to expansion the business tothe United Kingdom. Though, company opened a large retail store in Belfast City Centre in2
Project Management1971, and the another store opened is in Derby England, in 1973. The “Penneys” companyname could not use outside the Ireland, in Europe, because J.C.Penny had already theregistered name. So, “Primark” new company name was created to use outside Ireland.Currently Premark has opened its international headquarters in 2015 in a renovated DublinOffice block, Arthur Ryan House, initially Chapel House.Products:Primark Company offers many varieties of the products like women wear, men wear, newborn child wear, accessories, footwear for both men and women, some beauty products, homeware, and sweetmeat. Company sells their product like clothes and accessories, at theeconomy rate below market averages prices. Company contributes to the modern fast fashionstyle, along with traders as such Zara and H&M. According to the article about the company,in The Economist,” For many shoppers, Primark has an irresistible offer: amazing trendyclothes at amazingly low prices (Peppard, and Ward, 2016). The result is a new and evenfaster kind of fast fashion, which forces consumers to buy heaps of items sometimes even thesame ones to use when the first ones worn out, discard them after a few wears and then comeback for another batch of new outfits”. Company also have created, a cosmetic line for itscosmetic creation named” PS-PRO”. Many bloggers praised the cosmetic product of thecompany because, the cost of the cosmetic product is very less and has high quality.Stores of the Company:Primark has the stores in following countries:CountryNumber of Stores worldwideAustria5Belgium5France11Germany24Italy43
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