Analysis of the Market of 5g Smartphones Report PPT 2022

Analysis of the market of 5G
smartphones

Brand Positioning and Brand Equity
Product identification
The product chosen for this report is 5G smartphone
Advantages: extended bandwidth, high speed internet
consumers will be able to upload as well as download
videos at a much higher speed the 4G smartphones
Competitive information (Ding et al. 2018)
leading brands offering 5G smartphones are One
plus pro, Samsung Galaxy S10e, Samsung Galaxy
S10 plus and Nokia 9 PureView
Chief competitor: 4G smartphones
high quality RAM along with high speed internet
speed at a similar price range

Environment scanning
Political
Deteriorated relationship with neighbouring countries
Thus the political factor of Australia is not highly
favourable for the mentioned product.
Economic
 Australia holds 13th place amongst the largest economy worldwide
(Fayek et al. 2017)
 the nation has reported an economic growth of 2 percent
Socio Cultural
 population of Australia is smaller compared to majority of the nations
 the workforce in the nation is highly expensive
Technological
24*7 hours availability of transport and internet

Demand forecast, positioning
and targeting
High demand for the
mentioned product is
expected (Hawthorne 2016).
target consumers of 5G
smartphones include Elite
class, higher middle class as
well as middle class
consumers of the society
(Fayek et al.2017)
Tagline used by the product
selling brands “It's more than
providing you with a really
fast smartphone.”
The age range of the target
consumer includes 16 years
to 20 years

Segmentation
Type of segmentation Segmentation iPhone XR’s Target market
Geographic Region
Density
US and International
Urban
Demographic Age
Gender
Life Cycle stage
Income
Occupation
16-45 years
Both Males and Females
Bachelor
Newly married
Full nest I and II
High Earner
Businessman , managers, executives
Behavioural Degree of Loyalty
Benefits sought
Personality
Hard core loyal, Switchers
Sense of belonging self expression,
service speed
Ambitious and determined

The brand positioning of 5G
Smartphones
the chief consumers of the 5th Generation
Smart phones includes middle, higher
middle and elite class consumers
improved streaming resolutions,
holographic displays, enhanced power and
next-gen cloud computing (Li et al. 2017).
When it comes to promotion, 5G
Smartphone are promoted both through
offline as well as online promoting service

Identification of the Market
leaders
The market leaders who offers high quality 5g
smartphones to the consumers of Australia
includes Samsung, Apple, LG and Oppo,
Xiaomi, Alcatel and Huawei
it is among the first 5G smartphones available
in Australia, sold exclusively through Telstra. LG
has put $1,729 for the telephone retail cost (Li
et al. 2016)
Along with this the durability of the
smartphones can be considered as a
competitive advantage gaining factor for OPPO.

Identification of the Niche for
the product
the 5th generation mobile network will take time
to fully replace the smart phones with 4g/LTE
technology
The first niche characteristics that are being
offered by the 5G smart phones include
increased bandwidth for all the users.
One of the benefits of this fresh fifth cellular
innovation phase is the fact that the usage of
businesses like Verizon, T-Mobile, and Sprint will
increase (Pugh 2019).
The second niche factor that is offered by the
mentioned product includes faster internet.

Leadership type
Challenger leadership
the aim of the 5th
generation Smartphone is
to replace the 3rd and 4th
generation technology
using Smartphones
instead of competing in a
category, the aim of the
challenger is to change the
existing products all
together (Stanley et al.
2017)
Challengers look to replace
the criteria that define an
established product or
service by rewriting the
rules

Consumer adaptation process
of 5G Smartphone
The consumer adoption
process is consist of 5
stages that includes
Awareness Stage,
Interest and Information
Stage, Evaluation Stage,
Trial Stage and Adoption
Stage (Zhang et al. 2019)
the brands should opt for
both online and offline
promotional techniques
(Li et al. 2017)

Pricing strategy decisions
Pricing can be considered as
a strategy to find a
sustainable product / service
cost
Majority of the leading
brands that are offering
smart phones with 5G
technology are keeping the
price affordable sent closer to
the currently existing 4G
mobile sets (Zheng et al.
2016).
Along with this since the
target of the 5G smart
phones includes college
going students to
professional, the range has
been kept keeping in mind
the target consumers

The integrated marketing
communications methods
offline communication techniques, it can include
campaigns, trade shows, and sponsorship
Sending SMS to the potential consumers can also be
considered as an effective technique
product can be promoted through television and radios
face to face meeting can be considered as one of the most
effective communication strategy for communication with
B-to-B organization (Zou et al. 2019)
online communication technique, the most effective
consumer-company communication technique includes
communication through social media platforms like
Facebook, Instagram and others.
Along with email can also be considered as an indetect
communication technique

The integrated marketing
communications matrix
Telephonic Media Satellite Media Digital Media Others
Individual Consumer
Individual Consumer 1 way Delivering promotional text for specific offers to current and potential customers
Individual Consumer 2 way Collecting consumer experience feedback through telephonic call
Segmented Market Segmented Market 1 way communication Sponsoring Reality shows and other Television programs Word of mouth based indirect promotions through current consumers
Segmented Market 2 way communication Discussion and feedback collection through social media forum and official website based online forum
Mass Market Mass Market 1 way communication Online pop-up advertisement, advertisement with hyperlink in Electronic Retailer websites, YouTube advertisement Sponsoring stage programs and concerts, Performing CSR based indirect promotional campaign
Mass Market 2 way communication Discussion and feedback collection through social media forum and official website based online forum Promotional campaign based survey and interview.
Business to Business Business to Business 1 way communication Word of mouth based indirect promotions through distributors and market agents
Business to Business 2 way communication Using suppliers and market agents to communicate with retailers; Conducting market research

Reference List
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