Samsung Company Profile and Performance Analysis

Management 1
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Management 2
Company Profile
What was found as a grocery store in South Korea, has been transformed into a huge
electronics giant that is called as Samsung! The world’s largest producer of electronic devices
that mainly produces semi-conductors, smart-phones, and Tablets. Samsung was found by
Lee-Byung-Chull as a noodle trading store that exported to China. His main focus was
industrialization and the growth of his company.
Samsung is headquartered in Seoul, Korea and diversifies into apparel, automotive, industrial
chemicals, and electronics where its affiliates with Samsung Electronics. The revenue for
Samsung in 2017 was US$210.9 billion (Madani et al., 2014).
Samsung has announced it’s the 10-year strategy which also centers on the Pharmaceutical
business. Samsung has a huge list of acquisitions and mergers, the popular ones being Sony,
for the crystal display, FUBU-for clothing, and the Swiss watch battle. Samsung has also
entered the hospitality industry through its branch of Shilla Hotels, which aims to win the
customer's hearts by offering top-notch hospitality. Samsung also holds a share of 9.6% in
Seagate. Samsung has sold it’s four branches, Techwin, chemicals, total, and Thales.
Since the 2000’s Samsung has been the top manufacturer in Smart-phones after they gained
the master rank in the LED television department. Since 2010, they entered the tablet
computer sphere with their Note phones. The Samsung note 7, was a piece that brought
defame due to the manufacturing defect, these were drawn back, and since then, after the
defect correction, the company has never looked back, and the note 8 model is highly
successful. Samsung's biggest clients include the United Arab Emirates, Royal Dutch Shell,

Management 3
and the Ontario government. These are dealt with by Samsung Heavy Industries, for energy
resources and Shipping. This is another area where Samsung has excelled in.
Company Performance
Samsung holds the highest market share in terms of Smart Phone users, i.e. 23.5%. but, its
drawback of not owning Android software and a lot of unpatented technologies leads to a lot
of market competition from companies like Huawei and Apple.
The major market of Samsung is the middle class, which wants good technology with less
investment. This market has been captured by Huawei, which has given Samsung a huge
competition. With the defects in Note 7, the market for high-end Samsung products declined.
This went south-hill when Airlines did not allow any passenger-carrying Note 7 boarding the
flight.
Strength
Huge range of products
Innovation
Brand name
Great marketing
Weakness
No software patent
Dependant for phone software
Easily copied
Opportunities
Capturing the Indian Market
Indian market thrives on “show-off” and
premium products have a great sale
Threats
Maximum low-income consumers captured
by Huawei
LG and Google taking over the premium
market
Apple’s Monopoly