Analytic Report: Business Plan for Residential Nursing Home

Analytic report
business plan

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
1. Business Overview.......................................................................................................................4
1.1 Summary...............................................................................................................................4
1.2 Core Products and services...................................................................................................4
1.3 Business Aims.......................................................................................................................4
1.4 Amount Required for investment..........................................................................................5
2. Management Structure.................................................................................................................5
2.1 Professional team skills.........................................................................................................5
2.2 Team member's roles and responsibilities............................................................................6
2.3 Skill Gap and advert..............................................................................................................7
3. Market Profile..............................................................................................................................7
3.1 Target Market........................................................................................................................7
3.2 Competitive advantage..........................................................................................................8
4. Marketing.....................................................................................................................................8
4.1 Market Research....................................................................................................................8
4.2 Competitor analysis...............................................................................................................8
4.2.1 SWOT Analysis.................................................................................................................9
4.3 Marketing strategy................................................................................................................9
5. Operations and Logistics............................................................................................................10
5.1 Equipment and set up costs.................................................................................................10
5.2 Legal requirements..............................................................................................................10
5.3 Business Insurance..............................................................................................................10
5.4 Fixed Monthly Cost............................................................................................................10
6. Cost and Pricing Strategy...........................................................................................................10
6.a Pricing Strategy...................................................................................................................11
7. Cash flow forecast......................................................................................................................11
7.1 Annual sales........................................................................................................................11

7.1.1 Net Profit..........................................................................................................................11
7.2 Assumptions........................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The report highlights the business plan, management and lease planning with the
application of seed capital of up to £40,000. An analysis of the business is made for the
management and providing health care services to the residents of the residential nursing home
in London. The lease term is for 25 years. The rental value to be considered as £4000 per month.
Due to COVID-19 outbreak the residential nursing home is currently come out of special
measures.
MAIN BODY
1. Business Overview
1.1 Summary
A government-owned residential nursing home with 50 beds. Currently 21 people reside
in nursing home post COVID-19 outbreak. As the facility users are generally old age residents
they have various care needs to be addressed. The 60% of the staff of the facility is new and
subjected to enter into new service contract (Birt and et.al, 2020). The property and equipments
are in good condition and in last 6 months the rooms of the facility are repaired and decorated. A
rent free rate of 6 months and 4 months rent free period is granted. The lease term is for 25 years
on insuring and repairing basis and the landlord for the facility is local authority.
1.2 Core Products and services
The services offered by the residential nursing homes are as follows:
 To provide a place for living for the old age people of United Kingdom.
 To administer for the individual care to aged people viz. Cleaning, washing, personal
assistance.
 To provide medical attention.
 To offer 24 hour supervised attention to the aged people
 To provide a beds, rooms, daily meals, laundry and housekeeping services.
 To provide regular check-ups and organisation of social activities.
1.3 Business Aims
The objectives of the care homes is to offer health care facilities which helps in increase
their life expectancy. Currently, 21 residents are living in the facility, so to provide and ensure