logo

Analyzing Consumer Behavior on Facebook: A Social Exchange Theory Perspective

   

Added on  2024-07-12

5 Pages696 Words478 Views
 | 
 | 
 | 
Consumer Behavior
1
Analyzing Consumer Behavior on Facebook: A Social Exchange Theory Perspective_1

Contents
1. Please select a marketing communications example from a company.................................3
2. Apply relevant consumer behavior theory in your analysis of it in the discussion forum.. .3
3. Summarize your findings and post your responses to the discussion forum........................3
References........................................................................................................................................5
2
Analyzing Consumer Behavior on Facebook: A Social Exchange Theory Perspective_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Factors influencing the use of social media by SMEs
|12
|2656
|14

Impact of Facebook on Customer Relationship : Research Project
|28
|6026
|34

Emerging Issues In Marketing Communication - Digital Marketing
|12
|3448
|26

(Solution) Digital Marketing - Assignment
|7
|1719
|47

Transformation and Its Application in Marketing
|12
|2217
|22

Consumer Buying Behavior in Marketing
|7
|1871
|152