logo

(Solution) Digital Marketing - Assignment

   

Added on  2021-04-17

7 Pages1719 Words47 Views
Digital Marketing 1Running Head: Digital MarketingDigital Marketing

Digital Marketing 2Adding customer value and increasing profit through E-marketing In this age of internet there has been a drastic change in doing the business. E-marketing isgaining popularity increasingly and its adoption is being embraced by the use of SEOservices, social media, email marketing, and responsive websites. With e-marketing, thecustomer services have been improved as the business can easily connect with the customersthrough social media platforms (Sashi, 2012). Organizations are using the technology ofsocial media well by focusing on the well being and happiness of their customers. It does soby monitoring social media networks such as Twitter, Facebook and many others so that theproblems related to customer care can be turned into opportunities and the customers can beimpressed by the speedy response of the organization. The digital exchange of informationhelps in building relationships with customers by identifying their real needs.Any changes inthe price of the product is explained and the message is delivered to the customers throughdigital channels. The website of the company helps in monitoring what the customers arelooking for. On the basis of this, the customers are then interacted through social media oremail which helps in building relationships with the customers by specifically addressingtheir personal needs. The digital marketing tools enable the organization to engage moreoften with customers and in a better way. The online presence of the organization enables itto showcase the business through social media platforms and websites (Andzulis,Panagopoulos, Rapp, 2012). With billions of active users of the internet it becomes easy forthe organization to reach more number of people which in turn increase the profit of thebusiness. The paid promotion is the strongest and easiest way by which any business can getvisibility on the internet. Facebook and Instagram Ads are examples of paid promotionswhich are helpful in product promotion and increase the revenue as it addresses the largenumber of audience across the world. More revenue can be generated since it attracts the

Digital Marketing 3international audience as well. Facebook on average has 556 million active users per day.This strength of active users shows the power of the digital marketing and therefore morerevenue can be generated through this platform by advertising the product and converting theactive users into potential customers. Behavior of consumers in online environment and E-marketing strategyThe customers in this digital era including the existing customers conduct an online researchbefore making any purchase. The information related to sellers and channels of sales is easilyaccessible to the consumers through the internet (Cao and Li, 2015). This access allowsconsumers to get the information related to services, prices, and products available fromdifferent sources. Many of the consumers find this information to be overwhelming as theycan compare and choose from the best products and services suitable to them. Manufacturerand supplier websites, discussion forums, comparison website, and advertisements are someof the methods used by the consumers to identify the services and products relevant to them.Websites for price comparison and recommendations from friends and other consumers viasocial media and review sites are also considered as important information sources. The issuerelated to which information shall be trusted or not is particularly important for the customersin the digital environment as there are more changes of fraud online rather than offline. Dueto this reason, more importance is given to brand names by consumers as they can be trustedmore. It is evident that decisions of the customers are framed on the basis of informationavailable to them. On the other hand, some of the customers has low trust on the informationadvertised online and find it irritating whenever an ad pops in. Consumers also believe thatthere is a perceived risk linked with the internet use such as fraud, access gained by others tothe personal information and return policies, and quality of product are the major concerns.However, advertising post sale increases the e-loyalty within consumers. Moreover,transparent policies of return and timely fulfillment of order positively impacts the thought

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Practical Digital Marketing
|12
|854
|50

LO2 Examine Key Digital Tools, Platforms and Channels
|27
|2291
|368

Practical Digital Marketing
|14
|898
|245

Emerging trends in marketing.
|27
|8342
|31

Digital Marketing on Facebook: Difference between Traditional and Digital Marketing, Customer Touchpoints, and Data Analysis
|6
|1326
|394

Digital Marketing: Strategy, Communication, Examples, Promotional Mix, Effectiveness and Conclusion
|16
|1015
|309