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AI Summary
This project analyzes the expansion plan of Duque Papetiers Gros, a stationery company, into the German market. It includes a comprehensive market analysis, financial calculations, and recommendations for improving customer feedback. The project utilizes various data analysis techniques to provide insights into the stationary market in Germany and the potential success of Duque's expansion.
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Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
a. Presenting a brief overview of Stationary market in German.................................................1
TASK 2............................................................................................................................................2
a. Analysis of per capita spending on drawing and writing material in Germany ....................2
Interpretation....................................................................................................................................2
TASK 3............................................................................................................................................3
a. Assessment of total sales.........................................................................................................3
b. Presentation of Pie chart representing sales of 2016 and 2017..............................................3
c. Presenting a scatter diagram representing total sales and determination of correlation
coefficient....................................................................................................................................4
d. Forecasting sales for year 2018 and 2019..............................................................................4
TASK 4............................................................................................................................................5
a. Determination of outcomes of Pros and cons.........................................................................5
b. International standards Duque needs to comply with.............................................................5
TASK 5............................................................................................................................................6
a. Calculation of monthly cost of mortgage repayment.............................................................6
b. Recalculation of mortgage monthly repayments with assumption of lowering interest rate
per month....................................................................................................................................7
TASK 6............................................................................................................................................7
a. Calculation of standard deviation...........................................................................................7
TASK 7............................................................................................................................................8
a) Recommendation to Duque on ways to improvises the responses as feedback from
consumer.....................................................................................................................................8
b) Analysis of variables for consumer services, quality and prices, sales and staff and price
value............................................................................................................................................8
TASK 8............................................................................................................................................9
Conclusion...................................................................................................................................9
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
a. Presenting a brief overview of Stationary market in German.................................................1
TASK 2............................................................................................................................................2
a. Analysis of per capita spending on drawing and writing material in Germany ....................2
Interpretation....................................................................................................................................2
TASK 3............................................................................................................................................3
a. Assessment of total sales.........................................................................................................3
b. Presentation of Pie chart representing sales of 2016 and 2017..............................................3
c. Presenting a scatter diagram representing total sales and determination of correlation
coefficient....................................................................................................................................4
d. Forecasting sales for year 2018 and 2019..............................................................................4
TASK 4............................................................................................................................................5
a. Determination of outcomes of Pros and cons.........................................................................5
b. International standards Duque needs to comply with.............................................................5
TASK 5............................................................................................................................................6
a. Calculation of monthly cost of mortgage repayment.............................................................6
b. Recalculation of mortgage monthly repayments with assumption of lowering interest rate
per month....................................................................................................................................7
TASK 6............................................................................................................................................7
a. Calculation of standard deviation...........................................................................................7
TASK 7............................................................................................................................................8
a) Recommendation to Duque on ways to improvises the responses as feedback from
consumer.....................................................................................................................................8
b) Analysis of variables for consumer services, quality and prices, sales and staff and price
value............................................................................................................................................8
TASK 8............................................................................................................................................9
Conclusion...................................................................................................................................9
REFERENCES..............................................................................................................................10
APPENDIX....................................................................................................................................11
APPENDIX....................................................................................................................................11
INTRODUCTION
Every business in present times wants to operate beyond its boundaries be it at national or
international level. This is effectively done with expanding business and its operation in another
region or country. For this a thorough analysis of the markets place of that region required to be
understood for effectively establishing the expansion plan. In the present report expansion plan
for Duque Papetiers Gros a small stationary is analyzed which is currently operation in France
and wants to expand its business in Germany. Along with this wholesale stationer market of
Germany and internal operation analysis is also carried out for the business. In last section of the
report advise is pretense to Donald on how it can improve reposes from consumers for
questionnaires sent to them.
MAIN BODY
TASK 1
a. Presenting a brief overview of Stationary market in German
Stationary market is experiencing a growth at internationals level and this fact can not be
denied that Germany's stationary market is one of the major l;leader in the world. This can be
stated with the fact that along in 2015 the market have seen increment in sales by more than
70%. According to the
Association of German Stationery Brands the
total turnover of Germany’s stationery
industry grew by about 3.5% between 2014
and 2015. This is the result of increasing
domestic demand which grew by 2.5% as well as demand from abroad increased by 5%.
The stationary product brand of Germany have a good reputation around the globe and
this makes it a potential place for investments and business expansion. With increase in
expatiation and the compilation also increase and this make Germany's stationary market more
developed and wanted around the globe. The turnovers are changing immensely within the
stationery retailing market. Two out of
Germany’s three major pharmacy chains
have taken stationery in their assortment
and continually expanding their range of
stationery products.
1
Every business in present times wants to operate beyond its boundaries be it at national or
international level. This is effectively done with expanding business and its operation in another
region or country. For this a thorough analysis of the markets place of that region required to be
understood for effectively establishing the expansion plan. In the present report expansion plan
for Duque Papetiers Gros a small stationary is analyzed which is currently operation in France
and wants to expand its business in Germany. Along with this wholesale stationer market of
Germany and internal operation analysis is also carried out for the business. In last section of the
report advise is pretense to Donald on how it can improve reposes from consumers for
questionnaires sent to them.
MAIN BODY
TASK 1
a. Presenting a brief overview of Stationary market in German
Stationary market is experiencing a growth at internationals level and this fact can not be
denied that Germany's stationary market is one of the major l;leader in the world. This can be
stated with the fact that along in 2015 the market have seen increment in sales by more than
70%. According to the
Association of German Stationery Brands the
total turnover of Germany’s stationery
industry grew by about 3.5% between 2014
and 2015. This is the result of increasing
domestic demand which grew by 2.5% as well as demand from abroad increased by 5%.
The stationary product brand of Germany have a good reputation around the globe and
this makes it a potential place for investments and business expansion. With increase in
expatiation and the compilation also increase and this make Germany's stationary market more
developed and wanted around the globe. The turnovers are changing immensely within the
stationery retailing market. Two out of
Germany’s three major pharmacy chains
have taken stationery in their assortment
and continually expanding their range of
stationery products.
1
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The number of retailer in Germany alone is 5500 rather the number of wholesaler in
Germany is only 2200 (Kristoufek, 2014). The gab between these two market players in more
than double the reason for decreases in number of wholesaler in stationary markets in Germany
is increment in mergers and acquisition. One of the major factor which is preventing the strong
growth of stationary industry in Germany is low birth rate and its effect on the number of pupils
and first grades who are sent to school. The player in the German industry are requires it adjusts
the demands in new markets on a constant basis and need to improve the quality of their products
and services to cope with the changing business environment. It is essential for them to
overcomes the challenges and to stay in the industry for a longer time.
TASK 2
a. Analysis of per capita spending on drawing and writing material in Germany
Interpretation
The above bar graph reflects the total annual per capita spending power of a various nations in
terms of million Euros.
From the above bar graph it can be interpreted that Switzerland is the nation having the
highest per capita spending on drawing and writing material at 35.5 million euros, after this
2
Germany is only 2200 (Kristoufek, 2014). The gab between these two market players in more
than double the reason for decreases in number of wholesaler in stationary markets in Germany
is increment in mergers and acquisition. One of the major factor which is preventing the strong
growth of stationary industry in Germany is low birth rate and its effect on the number of pupils
and first grades who are sent to school. The player in the German industry are requires it adjusts
the demands in new markets on a constant basis and need to improve the quality of their products
and services to cope with the changing business environment. It is essential for them to
overcomes the challenges and to stay in the industry for a longer time.
TASK 2
a. Analysis of per capita spending on drawing and writing material in Germany
Interpretation
The above bar graph reflects the total annual per capita spending power of a various nations in
terms of million Euros.
From the above bar graph it can be interpreted that Switzerland is the nation having the
highest per capita spending on drawing and writing material at 35.5 million euros, after this
2
comes Germany with a 35.2 (Ye,, 2014). This is the country whee penitential expansion is
planned for Duque in wholesales stationary market. France comes at 4th position with a per capita
spending of 28.3 million euros. This can be seen from the above bar graph that spending power
per person in Switzerland and Germany do not have much gap and it can be anticipated that
Germany can lead its way to 1st position in near future. Slovenia is at 20.4 and Italy is at 18.6.
this can be articulated that both theses nations are far ways in this competition and it will take a
long time form them to come to the level of top competitors in per capita spending power of a
nation. The facts has been determined that by choosing Germany as potential place for business
expansion is a great idea as it is a leading country in the graph and also above the France.
TASK 3
a. Assessment of total sales
Calculation attached in Appendix:
Interpretation:
From the table of representing the total calculation it can be interpreted that sales revenue
to Duque is mainly from printer cartridges, general office supplies, low cost printers, office
furniture, shredders, paper base supplied, writing and drawing materials. Theses are the main
articles sold by the business organisation (Koo and Li, 2016). The sales figures for years 2015 to
2017 amounts to 165000, 182,000 and 178000, This totaled to 525000. With this it can be
interpreted that sales incensed in 2016 by 17000 and in 2017 it reduced by 4000. The % increase
and decrease for both years is calculated at 10.30 and 2.20% respectively. The hike in sales
figures was mainly in low cost printers and writing and drawing material in 2016. The fall in
sales figures in 2017 was in printed cartridges and general office supplies. With this it can be
articulated that sales for Duque incensed in year 216 by 10.30 5 but fell down by 2.2% in next
year.
3
planned for Duque in wholesales stationary market. France comes at 4th position with a per capita
spending of 28.3 million euros. This can be seen from the above bar graph that spending power
per person in Switzerland and Germany do not have much gap and it can be anticipated that
Germany can lead its way to 1st position in near future. Slovenia is at 20.4 and Italy is at 18.6.
this can be articulated that both theses nations are far ways in this competition and it will take a
long time form them to come to the level of top competitors in per capita spending power of a
nation. The facts has been determined that by choosing Germany as potential place for business
expansion is a great idea as it is a leading country in the graph and also above the France.
TASK 3
a. Assessment of total sales
Calculation attached in Appendix:
Interpretation:
From the table of representing the total calculation it can be interpreted that sales revenue
to Duque is mainly from printer cartridges, general office supplies, low cost printers, office
furniture, shredders, paper base supplied, writing and drawing materials. Theses are the main
articles sold by the business organisation (Koo and Li, 2016). The sales figures for years 2015 to
2017 amounts to 165000, 182,000 and 178000, This totaled to 525000. With this it can be
interpreted that sales incensed in 2016 by 17000 and in 2017 it reduced by 4000. The % increase
and decrease for both years is calculated at 10.30 and 2.20% respectively. The hike in sales
figures was mainly in low cost printers and writing and drawing material in 2016. The fall in
sales figures in 2017 was in printed cartridges and general office supplies. With this it can be
articulated that sales for Duque incensed in year 216 by 10.30 5 but fell down by 2.2% in next
year.
3
b. Presentation of Pie chart representing sales of 2016 and 2017
c. Presenting a scatter diagram representing total sales and determination of correlation
coefficient
4
c. Presenting a scatter diagram representing total sales and determination of correlation
coefficient
4
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d. Forecasting sales for year 2018 and 2019
TASK 4
a. Determination of outcomes of Pros and cons
Decision regarding expansion on Germany and Belgium
Pros Marks out
of 10 Cons Marks out
of 10
Increment in number on
consumers 9 Increase in requirement of
staff and employees 7
Enhancements in contribution in
GDP 8 Lesser focus on domestic
production and distribution 6
Attraction of skilled and
potential talents 9 Increased needs of working
capital 8
Growth in international business
and professional relation 7 Diversification of
management 5
Total marks obtained 33 Total marks obtained 26
Average 8.25 Average 6.5
Total outcome
33-26 = 7
5
TASK 4
a. Determination of outcomes of Pros and cons
Decision regarding expansion on Germany and Belgium
Pros Marks out
of 10 Cons Marks out
of 10
Increment in number on
consumers 9 Increase in requirement of
staff and employees 7
Enhancements in contribution in
GDP 8 Lesser focus on domestic
production and distribution 6
Attraction of skilled and
potential talents 9 Increased needs of working
capital 8
Growth in international business
and professional relation 7 Diversification of
management 5
Total marks obtained 33 Total marks obtained 26
Average 8.25 Average 6.5
Total outcome
33-26 = 7
5
With this it can be interpreted that the pros are higher than the cons means positives
outcomes ate more than negative outcome and states the fact that expansion decision in Belgium
and Germany can be carried forward with.
b. International standards Duque needs to comply with
The wholesales stationary business organization Duque, after expanding its business
operation in Germany must follower theses following international standards in order to avoid
legal processing and builds up a image in international stationary market:
ISO 45001 Occupational health and safety:
This standard is related with ensuring healthy and safety of the workers at workplaces in
business organization. Pleasant and environmental friendly occupational workplace weather
must be provided to employees.
ISO 31000 risk management:
Proper and effective measures must be applied in the organisation to determines the
potential risk in business operation, with effective determination controlling techniques can be
applied so that business to overcome or avoid a business risk.
ISO 9001 Quality management:
this standard Is mandatory to be followed by Duque in order to make sure that no harmful
chemicals are used in production of any stationary products, the chemical which are used do
effect health of people in short or long term in any way.
ISO 26000 - Social responsibility:
Every organisation be it domestic or international have a responsibility towards the
society as it operates in it (Tao, Grand and Niu, 2017). Duque must ensure hat is have proper
measures for recycling of the waste products and used procure such products which are eco
friendly and boi degradable that do nor harm environment in any case.
ISO 14000 family - Environmental management:
This standard provides practical tools for companies and organizations of all kinds
looking to manage their environmental responsibilities. The other standards in the family focus
on specific approaches such as audits, communications, labeling and life cycle analysis, as well
as environmental challenges such as climate change.
6
outcomes ate more than negative outcome and states the fact that expansion decision in Belgium
and Germany can be carried forward with.
b. International standards Duque needs to comply with
The wholesales stationary business organization Duque, after expanding its business
operation in Germany must follower theses following international standards in order to avoid
legal processing and builds up a image in international stationary market:
ISO 45001 Occupational health and safety:
This standard is related with ensuring healthy and safety of the workers at workplaces in
business organization. Pleasant and environmental friendly occupational workplace weather
must be provided to employees.
ISO 31000 risk management:
Proper and effective measures must be applied in the organisation to determines the
potential risk in business operation, with effective determination controlling techniques can be
applied so that business to overcome or avoid a business risk.
ISO 9001 Quality management:
this standard Is mandatory to be followed by Duque in order to make sure that no harmful
chemicals are used in production of any stationary products, the chemical which are used do
effect health of people in short or long term in any way.
ISO 26000 - Social responsibility:
Every organisation be it domestic or international have a responsibility towards the
society as it operates in it (Tao, Grand and Niu, 2017). Duque must ensure hat is have proper
measures for recycling of the waste products and used procure such products which are eco
friendly and boi degradable that do nor harm environment in any case.
ISO 14000 family - Environmental management:
This standard provides practical tools for companies and organizations of all kinds
looking to manage their environmental responsibilities. The other standards in the family focus
on specific approaches such as audits, communications, labeling and life cycle analysis, as well
as environmental challenges such as climate change.
6
TASK 5
a. Calculation of monthly cost of mortgage repayment
Particulars Calculation Amount in €
Period for repayment of
mortgage
30 years
Amount of mortgage
repayments
Total amount of mortgage
Total of discounting factor
21215.85
Amount of month wise
repayments
Amount of mortgage
repayments/ 12
21215.85/12 = 1767.98
b. Recalculation of mortgage monthly repayments with assumption of lowering interest rate per
month
TASK 6
a. Calculation of standard deviation
Null Hypothesis: (H0)
Between the mean value of expected and actual average order values, there is no
statistical significant difference.
Alternative Hypothesis: (H1)
Between the mean value of expected and actual average order values, there is statistical
significant difference.
Particulars Calculation
7
a. Calculation of monthly cost of mortgage repayment
Particulars Calculation Amount in €
Period for repayment of
mortgage
30 years
Amount of mortgage
repayments
Total amount of mortgage
Total of discounting factor
21215.85
Amount of month wise
repayments
Amount of mortgage
repayments/ 12
21215.85/12 = 1767.98
b. Recalculation of mortgage monthly repayments with assumption of lowering interest rate per
month
TASK 6
a. Calculation of standard deviation
Null Hypothesis: (H0)
Between the mean value of expected and actual average order values, there is no
statistical significant difference.
Alternative Hypothesis: (H1)
Between the mean value of expected and actual average order values, there is statistical
significant difference.
Particulars Calculation
7
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Mean value of population 240
Average of all samples 230
Standard deviation 43
Z score assessment (240-230)/ 43= 0.23
Basis for selection and rejection of the Hypothesis
When; p < 0.05 = Accept the alternative hypothesis as it is proved true.
When; p > 0.05 = Accept the null hypothesis as it is proved true.
With the assessment of the data given it can be interpreted that for Z score value of P is
determined as 0.23, this can be seen that this values is more than the standard limit of 0.05. With
this it can be stated that here, null hypothesis is proved true and same is accepted, the fat is
articulated that there is a significant difference between mean and actual average order values
and both are moving in same direction.
TASK 7
a) Recommendation to Duque on ways to improvises the responses as feedback from consumer
The questioner is sent to consumer through email on their personal mail is in month of
December. This in not long time frame still a period of 31 days is a long duration which can
result in wastage of times and resources (International Organization for Standardization, 2018).
For this recommendation is made to make survey in three parts which will be bifurcated as pre,
during and post services. In pre survey the expectation of consumer asked are services are
provides to them the way they want. When service are being provided by the business, a survey
will be taking on how they find the services and what are the improvement and suggestions they
recommend. Business will try to solve the quarries and implement suggestion in a time frame of
24 hours. A post service survey will also be taken in order to determine the responses of
consumer oh how they like the services and products and to extent they like improvements in the
quality of services and products of business.
8
Average of all samples 230
Standard deviation 43
Z score assessment (240-230)/ 43= 0.23
Basis for selection and rejection of the Hypothesis
When; p < 0.05 = Accept the alternative hypothesis as it is proved true.
When; p > 0.05 = Accept the null hypothesis as it is proved true.
With the assessment of the data given it can be interpreted that for Z score value of P is
determined as 0.23, this can be seen that this values is more than the standard limit of 0.05. With
this it can be stated that here, null hypothesis is proved true and same is accepted, the fat is
articulated that there is a significant difference between mean and actual average order values
and both are moving in same direction.
TASK 7
a) Recommendation to Duque on ways to improvises the responses as feedback from consumer
The questioner is sent to consumer through email on their personal mail is in month of
December. This in not long time frame still a period of 31 days is a long duration which can
result in wastage of times and resources (International Organization for Standardization, 2018).
For this recommendation is made to make survey in three parts which will be bifurcated as pre,
during and post services. In pre survey the expectation of consumer asked are services are
provides to them the way they want. When service are being provided by the business, a survey
will be taking on how they find the services and what are the improvement and suggestions they
recommend. Business will try to solve the quarries and implement suggestion in a time frame of
24 hours. A post service survey will also be taken in order to determine the responses of
consumer oh how they like the services and products and to extent they like improvements in the
quality of services and products of business.
8
b) Analysis of variables for consumer services, quality and prices, sales and staff and price value
Interpretation
From the above analysis of 4 different variables it can be stated that the highest mean
vales is given by sales and staff which stats the fact the consumers are satisfies with sales
services given to them. The lowest values is for price paid by consumers for products purchased.
This reflects the fact that consumer are not satisfied with the prices charged for goods and
articles of Duque (correlation Coefficient, 2018). There is an average response for consumer
service and quality of product is good for the prices of the products the reposed is not good. The
standard deviation value is highest for sales staff and it is lowest for quality of the products. This
means the quality of services is good but services are devastating form actual performance. The
mode value is same at 4 for customer services and sales staff.
TASK 8
Conclusion
With completion of the above report on analysis of various data for Donald Duque and
his business, it can be concluded that Duque Papetiers Gros can carry on with the expansion idea
in Germany as the stationary market in Germany is flourishing day by day. At present the
wholesale stationary market has been determined in a good operating and profitable condition.
The per capita spending on drawing\writing material by Germany stood on second position
leading by Switzerland. With filling in table with pros and cons for determination of expansion
of business in Germany and Belgium results have arrived to be positive. Suggestions have been
made to Donald as slight diversification in chosen audience and Chanel of distribution of
questioners the responses from public can be increased.
9
Interpretation
From the above analysis of 4 different variables it can be stated that the highest mean
vales is given by sales and staff which stats the fact the consumers are satisfies with sales
services given to them. The lowest values is for price paid by consumers for products purchased.
This reflects the fact that consumer are not satisfied with the prices charged for goods and
articles of Duque (correlation Coefficient, 2018). There is an average response for consumer
service and quality of product is good for the prices of the products the reposed is not good. The
standard deviation value is highest for sales staff and it is lowest for quality of the products. This
means the quality of services is good but services are devastating form actual performance. The
mode value is same at 4 for customer services and sales staff.
TASK 8
Conclusion
With completion of the above report on analysis of various data for Donald Duque and
his business, it can be concluded that Duque Papetiers Gros can carry on with the expansion idea
in Germany as the stationary market in Germany is flourishing day by day. At present the
wholesale stationary market has been determined in a good operating and profitable condition.
The per capita spending on drawing\writing material by Germany stood on second position
leading by Switzerland. With filling in table with pros and cons for determination of expansion
of business in Germany and Belgium results have arrived to be positive. Suggestions have been
made to Donald as slight diversification in chosen audience and Chanel of distribution of
questioners the responses from public can be increased.
9
REFERENCES
Books and Journals
Koo, T. K. and Li, M. Y., 2016. A guideline of selecting and reporting intraclass correlation
coefficients for reliability research. Journal of chiropractic medicine. 15(2). pp.155-163.
Kristoufek, L., 2014. Detrending moving-average cross-correlation coefficient: Measuring cross-
correlations between non-stationary series. Physica A: Statistical Mechanics and its
Applications. 406. pp.169-175.
Tao, K., Grand, S. P. and Niu, F., 2017. Full-waveform inversion of triplicated data using a
normalized-correlation-coefficient-based misfit function. Geophysical Journal
International. 210(3). pp.1517-1524.
Ye, J., 2014. Correlation coefficient of dual hesitant fuzzy sets and its application to multiple
attribute decision making. Applied Mathematical Modelling. 38(2). pp.659-666.
Online
International Organization for Standardization. 2018. [Online]. Available through
:<https://www.iso.org/home.html>.
correlation Coefficient:. 2018. [Online]. Available through :
<https://www.statisticshowto.datasciencecentral.com/probability-and-statistics/correlation-
coefficient-formula/>.
10
Books and Journals
Koo, T. K. and Li, M. Y., 2016. A guideline of selecting and reporting intraclass correlation
coefficients for reliability research. Journal of chiropractic medicine. 15(2). pp.155-163.
Kristoufek, L., 2014. Detrending moving-average cross-correlation coefficient: Measuring cross-
correlations between non-stationary series. Physica A: Statistical Mechanics and its
Applications. 406. pp.169-175.
Tao, K., Grand, S. P. and Niu, F., 2017. Full-waveform inversion of triplicated data using a
normalized-correlation-coefficient-based misfit function. Geophysical Journal
International. 210(3). pp.1517-1524.
Ye, J., 2014. Correlation coefficient of dual hesitant fuzzy sets and its application to multiple
attribute decision making. Applied Mathematical Modelling. 38(2). pp.659-666.
Online
International Organization for Standardization. 2018. [Online]. Available through
:<https://www.iso.org/home.html>.
correlation Coefficient:. 2018. [Online]. Available through :
<https://www.statisticshowto.datasciencecentral.com/probability-and-statistics/correlation-
coefficient-formula/>.
10
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APPENDIX
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