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Duque Case Study | Assignment

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Added on  2021-02-16

Duque Case Study | Assignment

   Added on 2021-02-16

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DUQUE CASE STUDY
Duque Case Study | Assignment_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Germany: Overview of stationery market...................................................................................1TASK 2............................................................................................................................................2TASK 3............................................................................................................................................2A. Assessing sales.......................................................................................................................2B. Reflecting mixed pie chart of each product category (2016 and 2017).................................3C. Extracting Correlation Coefficient.........................................................................................4D. Prediction of sales 2017 and 2018.........................................................................................4TASK 4............................................................................................................................................4A. Pros and cons of business expansion.....................................................................................4B. Mentioning international standards........................................................................................5TASK 5............................................................................................................................................7A. Monthly cost (30 year repayment mortgage).........................................................................7B. Recalculating monthly cost with application of interest rate loan at each month..................7TASK 6............................................................................................................................................7Mean value of the orders at 5% significance level.....................................................................7TASK 7............................................................................................................................................8a. Advice to increase the responses from consumers.................................................................8b. Descriptive statistic and analysis............................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10APPENDICES...............................................................................................................................11Appendix 1................................................................................................................................11
Duque Case Study | Assignment_2
INTRODUCTIONThe Duque Papertiers Gros is small family stationery business which is owned by DonaldDuque as it does not sell stationery items directly to public. The present report will provide briefoverview of stationery industry of Germany on basis of MGCC perspective. This report willprovide graph with context of annual spending on writing drawing materials per capita of EUand various product category of three years. In the similar aspect, it will articulate about totalsales, mixed pie chart along with correlation coefficient and predicting sales of 2018 and 2019.This will be evaluating business expansion in Belgium and Germany on basis of its pros andcons and implication of numerous international standards of Duque. Furthermore, it will beevaluating mean order and method for improving survey responsive rate along with theirdescriptive statistics.TASK 1Germany: Overview of stationery marketIt has been evaluated by Trade association of Office supply and writing and drawingmaterials that stationery industry of Germany is positioned in well mannered where its totalturnover is higher than €14.8 billion per year which is equal to spending more on annual aspect is€182. It had been traced that €35.2 is spent on specific category of product is about writing anddrawing materials of Germany at its second position among European countries. In the similaraspect, company's positive attitude has been underpinned in industry of stationery with fact as ofmore than 70% with increment in sales of year 2015 (MGCC perspectives, 2018). Furthermore,Association of Germany Stationery brands has total turnover of this German industry grewthrough 3.5% among 2014 and 2015. It is outcome for raising domestic demand with attainmentof growth of 2.5% along with abroad demand through 5%.There is observance of trends and potentials of brands of German stationery throughoutworld as per positive image, these brands in instruments of General and writing has grabbedsignificant market share against its various private labels. In contrasting, this industry consists ofvery wide range of products along with challenges and developments. The products related topaper like document folders had continued path of decreasing turnover as this category is alsosuffering due to raise of digitalisation in work life and private life as well. On the contraryaspect, paper and paper related products along with brands of multiple product category hasfaced rate at positive aspect like office supplies and writing materials both are attaining growth1
Duque Case Study | Assignment_3
of 5% in 2015 and this trend wills continue in year 2016 and so on in current year (Germany -Stationery - Market Analysis, Forecast, Size, Trends and Insights, 2018).TASK 2Annual spending on writing and drawing materials per capitaCountryYearly spendingFrance28.3Germany35.2Austria35Poland8.5Italy18.6Switzerland35.5Hungary9.6Interpretation: The above graphical format is about annual spending of European Unioncountries especially of Germany and France. In this segment, Switzerland is leading with 35.5and second position is of Germany and then Austria. In these European countries, Poland is atlast position followed through Hungary and then Italy. In the similar aspect, it had been tracedthat Germany had gained significant market share in segment of writing and drawinginstruments.TASK 3A. Assessing sales(Table in Appendix)2
Duque Case Study | Assignment_4

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