Analyzing Social Media Profile

Running head: ANALYZING SOCIAL MEDIA PROFILE
ANALYZING SOCIAL MEDIA PROFILE
Name of the Student:
Name of the University:
Author Note:

2ANALYZING SOCIAL MEDIA PROFILE
Social media profiles have become a popular medium for job applications. LinkedIn has
become one of the top social media sites for job searches in all sorts of fields. The present case to
be analyzed is a LinkedIn summary of an individual looking for a job.
Critique
Starting with the strengths, the profile has a number of them. The summary of the profile
is not written in a proper Professional tone, which is good to a certain extent for a social media
job profile as recruiters get an insight into his personality (Scott, 2015). He has added a personal
touch to the summary by adding some personal details and has also added a dash of humor to it,
which would make him easily likable by employers. His profile shows a range of interesting
works for famous brands like J.K Rowling’s Pottermore portal and play station, which definitely
adds more points. The specialties section has been added which provides further details about
additional things that he can offers. The key strength of his summary is that it is short, engaging
and provides enough information to the recruiters about him, also he has strategically used terms
that would easily come up in keyword searches (Utz, 2016). There are certain weaknesses of this
profile too, the summary is informative yet it could have been a bit more compact. The tone is
more informal than necessary and the opening line can be improved, however, the most
important weakness is that the summary does not mention the email address for the recruiters to
be able to mail him personally (Zide & Shahani 2014).
Rewrite
Hello,
I’m not much for titles, but ‘freelance creative copyeditor’ would be a fit for me, if ‘freelance
creative copyeditor’ means ‘wordsmith, ideas man, innovator, playful visionary, a dose of
designer and an architect of the compelling creative’ with a beard.