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Analysis of Various Strategies Baratt House

   

Added on  2020-12-09

18 Pages5257 Words359 Views
Business DevelopmentLeadership ManagementData Science and Big Data
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Assessment
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Company Overview.....................................................................................................................1Strategic position.........................................................................................................................3TASK 2..........................................................................................................................................10Strategic Choices.......................................................................................................................10TASK 3..........................................................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES................................................................................................................................1
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INTRODUCTIONStrategic analysis is a process which involves in the researching about the organisation'snature, business and its environment (Jones and Schilling, 2014). It is considered as an essentialelement which help managers to formulates strategic planning in order to take necessarydecisions which help in the smooth working of an organisation. In help organisation to achieveits organisational goal on time. It is a long term task which requires a systematic and continuousplanning along with resource investment. To understand the use of strategic planning followingreport contains the detailed analysis of Barratt Homes and all the various strategic planningwhich was made by them to achieve its position as one of the UK's leading house builders. Thisreport contains the details analysis of various strategies used by them, it also reflects the strategicposition of Barratt Homes, their various strategic choices and the strategic actions which theyused in order to achieve their organisational goal and take advantages over its competitors. Thisreport reflects the detail analysis of various techniques used by them to identify the need of theircustomers and deliver their product in order to meet the customers satisfaction of their customer. TASK 1Company OverviewOverviewBarratt Homes is a brand which works underthe company named as Barratt DevelopmentPLC. Barratt Development PLC is one of thelargest company dealing in the residentialproperty development located in UnitedKingdom (Barratt Homes. 2019).FounderIt was founder as Greensitt Bros. in 1958 andwas later controlled by Lawrie Barratt (BarrattHomes. 2019). Originally company'sheadquarter was located in Newcastle uponTyne later it was shifted to Coalville, England,United Kingdom.ListingIn 1968 the company got listed itself onLondon stock exchange and now it is aconstituent of the FTSE 100 Index (BarrattHomes. 2019). Barratt Homes deals in buildinga high quality new homes since 1958, they dealin various house building with a variety ofProduct lineTheir product line varies from apartments idealfor the first time buyers of property to a largespacious homes for growing families. Thevision statement of Barratt Homes is t lead thefuture of housebuilding by putting customers atheart of every thing they do (Barratt Homes.1
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