Understanding the Business Environment of Barratt Development PLC

BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
BARRATT DEVELOPMENT PLC GOVERNED AND STRUCTURED...........................3
TASK 2............................................................................................................................................5
IMPORTANCE OF PESTAL IN A COMPANY..................................................................5
TASK 3............................................................................................................................................7
PESTLE ANALYSIS.............................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The internal and external factors and forces which affect a company is known as business
environment. The understanding these factors is very important for the company because if they
do not understand these factors then it will lead to the company not being able to run efficiently
and make profit in the market. Analysis of these factors can lead to decision-making in the
company which is really important for the company because the company wants to grow and for
grow a company needs to come up with decisions so that the company will have strategies and
methods to make the company run.
Barratt development PLC is known for developing a property as residential property and
selling them to the owners. This company is located in United Kingdom and is the company is
operating from 30 divisions of network. The company was founded in 1958 and was under the
control of Greensitt Bros and later the company was taken over by Sir Lawrie Barratt. This
company has been listed on the London Stock Exchange since 1968 which is a huge thing for the
company because in today's world this is a very profitable business since it gives the customers
an asset of their own.
MAIN BODY
TASK 1
BARRATT DEVELOPMENT PLC GOVERNED AND STRUCTURED
The company was started by Lewis Greensitt and Lawrie Barratt and in 1968 the
company started floating in the London Stock Exchange. Lewis left the company after the five-
year expansion period and Lawrie changed the companies name to Barratt Development PLC. In
1997 even Barratt took retirement for good and in 2012 during the month of December he
decided to be the president of the company till his death. The year 1990s and early 2000s the
rates of the houses boomed and the company picked up in the market really quickly and rapidly.
In 2016 the company announced its plan for expansion which had 1,400 new construction of
houses in Scotland. Later in 2017 the company achieved a five star rating consecutively for 8
years and had more unveiled plans for expansion (Otache and Mahmood, 2015).
Organizational Structure
The company has corporate governance in the organizational structure of the company.
There is a set of rules and law of the businesses which are operated and controlled or regulated.