Annotated Bibliography: Social Media's Positive Influence on Business Communication

Annotated Bibliography-
Business Communication
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Topic: Social Media is a positive influence on internal and external business
communication
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Introduction
This assignment comprises of the annotated bibliography which reflects the knowledge and
understanding about ‘Positive influence of Social media on internal and external communication
of businesses. The businesses nowadays are able to derive best results through effective
communication processes as a result of use of social media.
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Langer, E., 2014. What’s trending? Social media and its effects on organizational
communication. Journal of Undergraduate Research, vol. 17, pp.1-14.
According to Langer (2014), the business world is changing drastically with the use of available
modern technologies. The biggest change as noticed is in communication processes. Social
media is a technology based on computers which facilitates the sharing of information and ideas
and building virtual communities and networks. Through social media, the processes of
communication has been changed tremendously. It is crucial for all the businesses to keep their
clients and customers close as much as possible and therefore communication is vital piece of
entire processes of a business (Langer, 2014). Originally, social media wasn’t designed for use in
business but the fact that vast number of people and organizations are using social media
platforms for communication and marketing. Social media can provide enormous expose to
business by enabling direct communication between potential customers and businesses. Based
on examination conducted by Langer (2014), all businesses are using social media increasingly
to improve their processes of internal and external communications. When it is successfully
implemented, it can impact internal efficiency, innovations, team collaborations, cultural
transformations and organizational alignment dramatically. It is becoming an important tool for
businesses as it has potential benefits. The openness and collaboration are being greatly impacted
by social media thereby resulting in internal and external communities and networks at
workplace. It is reshaping the organizational communication processes (Langer, 2014).
Social media is playing a major role in globalization of businesses and in increasing their
competitiveness by bridging the gap of effective communications and enabling the development
of relationships. There are no longer clear boundaries establishing outside and inside life of
organization and in this, social media is the biggest contributor. Social media tools are used in
organizations for rethinking innovative ideas and contributes in valuable outcomes in different
organizational cultures. It also enhances value in reputational, social, knowledgeable and
networked capital senses. It further encourages meaningful knowledge sharing and interactions
processes between employees across different departments of an organizations and with the
external customers and clients. Langer (2014) further indicated that social media uses personal
and subjective narratives in storytelling by its openness, nature, involvement, interaction and
identification. Businesses can use social media for staying in touch with their customers and can
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