The Importance of Marketing Mix in Business

Answer No. 1:-
A Product or Service is only available in the market or the company tries to untapped the
market to catch market share (Santouridis, I. & Trivellas, P., 2010). For example, the
Royal Flying Doctor Service is providing services to the customers where the patients
cannot easily approach doctors.
Answer No. 2:-
1) Dunhill which is cigarette brand is sold at market price $35.95. As the consumers
are much addicted to the cigarettes and the government is increasing the taxes by
every time, but the consumers are still demanding for the product. (Rad, H.S.,
Akbari, Z. 2014).
2) McDonalds sets the price according to the price of the each component of the
product and demand of such product. For example, Double Spicy McChicken
(Burger) only cost $7.65, whereas Double Spicy McChicken Meal (Large) costs
about $12.70.
3) Cold Power sets the price in accordance to the supply and demand of the product.
The pricing would have some effect on the demand, as if the consumers would be
loyal to the product so there might be possibility that consumers might not switch
to other product.
Answer No. 3:-
The Value Added Product is used to attract more sales which give a charm to buy such
product. Such as the Fab Laundry Liquid is offering a small pack of Fabric Softener
namely Comfort with the product itself.
Answer No. 4:-
Distribution Channels is significant as the Distribution Channel makes the product
approachable to the market. If the distribution channel is strong, then it also makes the
product approachable in remote areas as well.
Answer No. 5:-
The Customer Service has an integral role, as the customers buy the product, so they
want the employee to have a pleasant and polite attitude. Moreover, the employee gives
the full details of such product in a pleasant manner through which attracted to such
product.

Answer No. 6:-
The Demographics are also the part of the R&D while making certain product because
the consumer behavior has a lot of variation. For example, the person whose age is 50
would not wear a colorful hoodie or T-Shirt.
Answer No. 7:-
The Social Media Data has been enormously used in analyzing the marketing strategies
as the Photos, Videos uploaded and following of pages will help to analyze (Donovan R.
and Henley, N., 2010). Secondly, the Website Data and Annual Report also help to
analyze the marketing mix.
Answer No. 8:-
The environmental analysis is conducted through which the external factors would be
analyzed. Now, the demographics i.e. income, age limit, tastes and trends and fashion are
also the part of the environmental factors. Thus the factors of marketing mix would be
affected.
Answer No. 9:-
The basic needs and the demographics and lastly, ongoing trends and fashion would
influence the consumer behavior. The consumer behavior would be affected, thus it
would have influence on marketing mix (Goi, Ch.L., 2009).
Answer No. 10:-
South West Airlines have set low price for short haul distances as they are targeting the
low and medium class customers. They have also positioned itself as the low class
airlines therefore no meal or beverage is offered while travelling.
Answer No. 11:-
The Dunkin Donuts have made a customized menu for the customers for satisfying its
customers. For example, in Korea the Grapefruit Coolata is offered and in Russia the
Dunclairs is offered, which shows the product according to international presence.
Answer No. 12:-

McDonalds have the mission and vision to provide the best food service and quality food
to its customer (Gabrielli, V. and Balboni, B., 2010). Thus, the same is provided
according to the customer needs and demands which a huge customized menu offered to
its customers.
Answer No. 13:-
The monitoring of marketing mix is important as the price set for the product, the image
of the product, providing Value Added Service or Advertising and Placement of the
product should be monitored (Riaz, W., 2011). If it is neglected then the company would
ultimately face losses because the customer’s satisfaction would be low.
Answer No. 14:-
Domino’s Pizza has always given priority to its customers, therefore, in accordance to the
presence in respective country, the menu is also altered and the price is also set in
accordance to the general living standard of the people.
Answer No. 15:-
The marketing mix can be changed in accordance to the needs and circumstances. Like if
the price of the product is high as compare to its rivals, so it is essential to change or at
least lower its prices. However, the budgetary requirements are also important as the
company don’t want to sale product in loss.
Answer No. 16:-
The adjusted marketing mix is the alterations made in the business model in accordance
to the need. Therefore, the actual purpose of doing business is either for profit
maximization or cost minimization. Either of the purpose would be achieved when there
is change in business mode, if needed.