Anti-Radiation System for Residents: Manufacturing and Business Feasibility

This paper discusses the manufacturing and business feasibility of anti-radiation system products for residents to protect them from harmful radiation from Wi-Fi signals, mobile signals, and UV rays from the sun. It includes an effective explanation of the customer and market problem, persuasive argument of the benefits, discussion of the proposed business model, critical success factors, and evaluation of the feasibility of the idea. The subject is technology and health, and the course code is not mentioned. The college/university is not mentioned.

Running head: THINK BIG
Think Big
Student’s name:
Name of the university:
Author’s note:

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Table of Contents
Introduction..................................................................................................................................................2
1. Effective explanation of the customer and market problem that needs solving.......................................2
2. Persuasive argument of the benefits to be generated by the idea.............................................................3
3. Discussion of the proposed business model.............................................................................................3
4. Critical success factors to be managed during the execution of the idea.................................................5
5. Evaluation of the feasibility of the idea....................................................................................................6
Conclusion....................................................................................................................................................6
Reference List and Bibliography..................................................................................................................8
Appendix....................................................................................................................................................10

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Introduction
Today, people cannot think of their life without Smartphone, WI-FI and other technology-based
gadgets. Mobile tower, WI-FI signals and UV rays from the sun harms the health of the people living in
the residents. Therefore, the need of an anti-radiation system for residents is emerging which helps to
protect human health from radiations that generate from Wi-Fi signals, mobile signals and UV rays from
the sun. Ionising radiation affects the atoms in living things and it provides health through damaging
tissue along with DNA genes (Cressler & Mantooth, 2017). Therefore, exposure to high radiation can
lead to severe health effects and acute radiation syndrome. In this paper, the manufacturing of anti-
radiation system and the business feasibility of those products is delineated.
1. Effective explanation of the customer and market problem that needs solving
At homes and at the workplace, numerous wireless networks stream invisible waves through
body and space. The radio waves may come from the Wi-Fi signal, computers, Smartphone, Bluetooth
speakers and possibly other devices connected through Bluetooth or Wi-Fi. Smartphone and Wi-Fi
routers send the electromagnetic radiation which can harm the health of the people. Electro-magnetic
radiation promotes the growth of a tumour along with cancer (Schleeh et al., 2015). Ultraviolet rays of
the sun can lead to cancer as well. As stated by Cho & Goodson (2015), a mobile phone can transmit 100
times more powerful radiation than Wi-Fi. Low-level exposure in the radio wave radiation can have
negative health effects. The researchers suggest that radiation can impact on the neurodevelopment
issues, reproductive harm and cancer in both men and women. As pointed out by Morris, Morgan &
Davis (2015), cell phone radiation can increase the risks of the brain and heart problem and the high-
levels of Wi-Fi exposure can lead to a hormonal shift to the people and oxidative stress. Wi-Fi signal
leads to insomnia; stop developing the cell growth and reduces the brain activity.
Therefore, radiation from UV rays and from the electronic gadgets which emit electromagnetic
radiation have a negative impact. In the market, there is a need for the customers' end regarding the anti-
radiation system. In the market, there are no such specific products which stop people from getting
harmed. The common people are in need of the system which can end the growing health issues from the

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Wi-Fi radiation and mobile signal. The non-users of the products in the residents are also facing radiation
as being the passive-users (Wojenski et al., 2017). The anti-radiation system can help the people stop
getting harmed due to radiation of the electromagnetic waves.
2. Persuasive argument of the benefits to be generated by the idea
The anti-radiation system refers to the technological products or some technological changes in
the everyday electronic products and gadgets which can reduce the harm from the radiation of
electromagnetic waves.
 Anti-radiation system Smartphone cases will protect the users from the Smartphone's radio waves
which produce a layer of material in the front flap.
 People are concerned over the heat and radiation emitted by cell phone and the user can use the
anti-radiation chips in the Smartphone.
 Anti-radiation band can be worn in the hands which can protect the people from the Wi-Fi wave
and mobile signal.
 Some of the large technological giants provide anti-radiation pills to the nearby residents which
has potassium iodide in it.
 Sunglasses are designed in a way which protects the people from the UV rays of the sun.
It is impossible to think a single day without the Wi-Fi, Smartphone and faithful electronic
gadgets. Therefore, the people are in need of the anti-radiation system which can protect the people from
rays and waves. Carcinogenic nature of the electromagnetic wave can be stopped by using the anti-
radiation system products. Today, the people are very much health conscious and the people do not
hesitate to spend money to protect themselves from hazards (Tan, Liu & Guo, 2016). The anti-radiation
system can save the life from the electromagnetic radiation and it would be beneficial for the children
and the aged people. Most importantly, anti-radiation system products can save the people from memory
loss, brain tumour, heart attack, high blood pressure, high blood pressure, infertility and other fatal
diseases. The anti-radiation system products have an opportunity in the market to as it will create the
need among the customers and it is most innovative and quality oriented standardise systems.

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3. Discussion of the proposed business model
Key Partners
 Mobile
manufactur
ing brands
 Micro-soft
 Supply
chain
 In-house
sourcing
 Outsourcin
g
Key Activities
 Research
and
developme
nt
 Design
 Production
 Assemble
 Distribute
 Source of
materials
 Marketing
and
promotions
 Support
services
Value Proposition
 Premium
quality
products
 New in the
market
 Health
safety
 Massive
variety
 Convenient
 Improving
work
efficiency
 Latest in
cutting-
edge
technology
Customer
Relationships
 Support
centres
 Remote
services
 Cyber
service
 Live chat
with
customers
 Warranty
period
Customer
Segments
 Households
 Offices
 Electronic
Industry
 Governmen
t
Key Resources
 Network
and
Research
and
Developme
nt
 Production
plant
 Distributio
n channel
 Human
resources
 Product
and
intellectual
property
Channels
 Carriers
 Distributor
s and
dealers
 Business
partners
 Enterprise
alliances
 Accreedite
d sellers
Cost Structure
 The direct cost of sales
 Marketing and selling
 General and administrative
 Research and development
Revenue Streams
 IT and communication
 Chipset and electronics
 Semiconductor
 Sales
 Maintenance

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Key partners of the business will be mobile manufacturing brands, supply chain, Microsoft and
outsourcing groups. In addition, key activities of the business will be R&D, designing of the products,
assembling and dissembling and marketing and promotions. Anti-radiation products are new on the
market, therefore, it will get extra focus when it would be sold on the market. Premium quality of the
products, health and safety help and the latest cutting-edge technology are some of the values of the
business. In addition, customer relationship of the business will be maintained through support centres,
remote services and live chat with the customers. Moreover, the customer segments of the business will
be households, residents, offices and the electronics industry. Key resources of the business will be
product plant, distribution channels, R&D and product and intellectual property. In addition, channels of
the business will be distributors, accredited sellers and business partners. Revenues of the business will
come from selling and maintenance of the products. The cost structure is segregated through the direct
cost of sales, general administrative purpose and marketing and selling.
4. Critical success factors to be managed during execution of the idea
Business plan of this anti-radiation business concept is unique as this type of anti-radiation
system product is new in the market. Value of the products is great along with the market partnership of
the business will provide advantage to the business. The new business venture can make a partnership
with the electronic brands to use the chipset to stop large radiation. As stated by Iqbal, Nadeer & Zaheer
(2015), a well-defined business plan always maps the vision of the success and it is necessary to run the
business. Moreover, the business new venture needs to have a good team as the entrepreneurship is
always a team game. The business venture needs a set of talented people to manufacture the anti-
radiation system products and to market the products in Australia. Furthermore, according to Tarhini,
Ammar & Tarhini (2015), early stage of funding in the business is very necessary and the business
owners do not miss out the opportunity of getting investment. The anti-radiation business plan needs
huge investment as the R&D is very important for the business. Investment is necessary to manufacture
the anti-radiation system products for the residents and for the electronics industry players. Critical
success factors depend on the market needs and in this section, anti-radiation system products will have

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good demand in the market as the people are getting health conscious. The business venture has hit the
bullseye by finding the gap in the market and market position of the products will be unique as this type
of products is hard to get. The business venture needs to increase the credibility of the products and need
to market in a way so that the customers understand the need of the products. Finally, new venture’s
success depends on the cost control as start-ups rely on the debt of the finance.
5. Evaluation of the feasibility of the idea
1. As stated by Aquilani et al., (2017), the economic feasibility of the business demonstrates the net
benefit of the proposed project. The new anti-radiation system business will take consideration of the
benefits and costs to the agency and the residents. The business will be able to make the economic profit
as the products will create demand in the market. The developmental costs and production costs will be
covered through sales of the products. Production costs will be associated with the manpower, software,
operation and maintenance.
2. In addition, according to Padhi (2016), organisational feasibility is associated with the management
competence and the resources sufficiency of the organisation. The new venture will evaluate the ability
of the management and to satisfy the the customers. Owners of the organisation have the idea of anti-
radiation technology which will help the business to have strength.
3. The success of the business idea depends on the business concept and the industry competitiveness is
also less for the new business.
4. Purchasing power of the customers will be moderate as the new business will provide different types
of products which cannot be duplicated easily.
[Refer to Appendix]
Conclusion
It can be concluded that there is no escape from the technological gadgets as the people cannot
deviate from these. Lower frequencies of the Wi-Fi signal and mobile signal also harms the body,
therefore, the health authorities in certain countries have set the standards of safety for all the electronic

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devices and appliances which emit the radiation. New business venture on anti-radiation system products
can create market demand as people have got health conscious and they can relate to the needs of anti-
radiation products. People cannot spend time without using Smartphone and Wi-Fi; therefore, the use of
the anti-radiation system is very significant.

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Reference List and Bibliography
Aquilani, B., Silvestri, C., Ruggieri, A., & Gatti, C. (2017). A systematic literature review of total quality
management critical success factors and the identification of new avenues of research. The TQM
Journal, 29(1), 184-213.
Cho, J., & Goodson, K. E. (2015). Thermal transport: cool electronics. Nature Materials, 14(2), 136.
Choi, Y. J., & Choi, Y. S. (2016). Effects of electromagnetic radiation from smartphones on learning
ability and hippocampal progenitor cell proliferation in mice. Osong public health and research
perspectives, 7(1), 12-17.
Cressler, J. D., & Mantooth, H. A. (Eds.). (2017). Extreme environment electronics. CRC Press.
Dasdag, S., Taş, M., Akdag, M. Z., & Yegin, K. (2015). Effect of long-term exposure of 2.4 GHz
radiofrequency radiation emitted from Wi-Fi equipment on testes functions. Electromagnetic
biology and medicine, 34(1), 37-42.
Iqbal, N., Nadeem, W., & Zaheer, A. (2015). Impact of BPR critical success factors on inter-
organizational functions: an empirical study. The Business & Management Review, 6(1), 152.
Morris, R. D., Morgan, L. L., & Davis, D. (2015). Children absorb higher doses of radio frequency
electromagnetic radiation from mobile phones than adults. IEEE Access, 3, 2379-2387.
Padhi, P. (2016). Feasibility of business as a tool for sustainable development. International Journal of
Research in IT and Management, 6(6), 1-5.
Plummer, L. A., Allison, T. H., & Connelly, B. L. (2016). Better together? Signalling interactions in new
venture pursuit of initial external capital. Academy of Management Journal, 59(5), 1585-1604.
Samuel, A., Asokan, S., & Priya, G. (2018). The effect of electromagnetic radiation interference from
smartphones on electronic apex locator function. Endodontic Practice Today, 12(1), 34-45.
Scarborough, N. M. (2016). Essentials of entrepreneurship and small business management. Pearson.

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Schleeh, J., Mateos, J., Íñiguez-de-la-Torre, I., Wadefalk, N., Nilsson, P. A., Grahn, J., & Minnich, A. J.
(2015). Phonon black-body radiation limit for heat dissipation in electronics. Nature
Materials, 14(2), 187.
Tan, X., Liu, P., & Guo, D. (2016). Anti-radiation drugs for radiotherapy: research advances. Journal of
International Pharmaceutical Research, 43(5), 870-875.
Tarhini, A., Ammar, H., & Tarhini, T. (2015). Analysis of the critical success factors for enterprise
resource planning implementation from stakeholders’ perspective: A systematic
review. International Business Research, 8(4), 25.
Wojenski, A., Pozniak, K. T., Kasprowicz, G., Kolasinski, P., Krawczyk, R., Zabolotny, W., ... &
Mazon, D. (2017). A multichannel measurement system for extended SXR plasma diagnostics
based on novel radiation-hard electronics. Fusion Engineering and Design, 123, 727-731.

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Appendix
Anti-radiation system business feasibility analysis
Part l: Strength of Business Idea
Low Potential (-
1)
Moderate Potential
(0)
High Potential
(+1)
1. The extent to which the idea: Strong
• Takes advantage of an environmental trend
• Solves a problem
• Addresses an unfilled gap in the marketplace
2. Timeliness of entry to the market Very timely
3.
The extent to which the idea "adds value"
for its buyer Low Medium High
or end user
4.
The extent to which the customer is
satisfied by Very satisfied
competing products that are already
available
5.
The degree to which the idea requires
customers Moderate changes
to change their basic practices or
behaviours required
Part 2: Industry-Related Issues
1. Number of competitors
2. Stage of industry life cycle
3. The growth rate of industry
4. Importance of industry's products
and/or services to customers
5. Industry operating
margins

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Low Potential (-
1)
Moderate Potential
(0)
High Potential
(+1)
Few
Emergence
phase
Strong growth
"Would like to
have"
High

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Part 3: Target Market and Customer-Related Issues
Low Potential (-
1)
Moderate Potential
(0)
High Potential
(+1)
1.
Identification of the target market for the
proposed May be able to
new venture identify
2.
Ability to create "barriers to entry" for
potential Can create
competitors
3. The purchasing power of customers Moderate
4
.
Ease of making customers aware of the
new High
product or service
5. Growth potential of the target market High
Part 4: Financial issues
Low Potential (-
1)
Moderate Potential
(0)
High Potential
(+1)
1. Initial capital investment High
new venture
2. Number of revenue drivers Two or three
competitors
3. Time to break even One to two years
4
.
Financial performance of similar
businesses Modest
product or service
5. Ability to fund initial product High