Anti-Smoking Campaign Brochure

Running head: ANTI-SMOKING CAMPAIGN BROCHURE
ANTI-SMOKING CAMPAIGN BROCHURE
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ANTI-SMOKING CAMPAIGN BROCHURE
Target of anti-smoking campaign:
 young adults from the age of 21 to above
 this aims in reducing the number of smokers in the nation of Singapore by the
capitalization of the power of television, online media as well as radio advertising
 information needs to be circulated among the smokers and the vulnerable people so as to
develop health literacy about the negative aspects of smoking (Naidoo et al., 2016)
 Help people by providing them references to important experts, healthcare professionals
and therapists so as to overcome smoking issues

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ANTI-SMOKING CAMPAIGN BROCHURE
Negative outcomes of cigarette smoking:
 Smoking increases the risk for coronary heart disease, stroke as well as lung cancer
 Smoking causes diminished overall health resulting in increased absenteeism from
work as well as increase in the healthcare utilization (Carter et al., 2015)
 Smoking affects blood vessels and can thereby make them thicker and grow narrower
 Smoking is also associated with different types of cancer like that bladder, blood,
cervix, esophagus, and larynx, liver, stomach and many others
 Smoking can affect the sperm of men, reducing their fertility, increases the risk for
birth defects and miscarriage in women
 Smoking can increase the risk of miscarriage and other associated effects on the body
that include inflammation and decreased immune system