SWOT and PESTEL Analysis of EasyJet Airline

Context of Business

Table of Contents
Introduction..............................................................................................................................3
MAIN BODY............................................................................................................................3
SWOT Analysis of easy jet...................................................................................................3
PESTEL Analysis of easy jet...............................................................................................5
Evaluating the changes in PESTEL factors influencing the Opportunities and
Threats...................................................................................................................................6
Addressing their potentials to crisscross their shortcomings & perils that are
constraining their possible consequences...........................................................................7
Different styles of leadership and giving suggestions........................................................8
Suggestion of an appropriate initiative style....................................................................10
Corporate Social Responsibilities.....................................................................................10
Conclusion...............................................................................................................................11
References...............................................................................................................................12

Introduction
The business context incorporates a sympathetic of the influences affecting the
corporate since numerous viewpoints, together with in what way choices are complete and
pardon the corporate is eventually trying to realize. The corporate framework is cast-off to
classify main allegations for the implementation of its planned enterprises. Through using a
purpose-driven method to article, track, and screen the business context of association earlier
initiation planned initiatives. It not only upsurges the probabilities of a resourcefulness
following, but too boosts the relations with crucial shareholders. Commercial the board
basically is the means in the direction of positioning & organizing entirely portions of an
association. This is concerned around together the proceeds & the assistances. Supposed of
voting operations of rudimentary possessions necessitates the preparation or inspection of a
collection of formation measures (Chung, M and et.al., 2020). The easy jet is been chosen for
the study which is a British multinational low-cost airline group operating domestic and
international schedule services over 1000 routes and in 30 countries. It headquarters is
located in the London Luton, United Kingdom. Easy jet is introduced in 1995. The aircraft
was recognized to become EasyJet's possible marketplace admittance in the Accumulated
Kingdom. It works deliberate governments for its Hungarian parental, EasyJet, just as
operations its business picture. The study is been discussed on the SWOT and PESTEL
analysis of chosen organization. With this the leadership styles have been discussed and the
job of corporate social responsibility in the company.
MAIN BODY
SWOT Analysis of easy jet
 Strength- The easy jet airline has strong base of capital through a market capitalization
and credit rating is strong for the airline in the world. It established a brand reputation in
the UK and Europe for the cheap flights between the young travelers and business people.
The easy jet adds new contemporary aircraft to its swift to safeguard security,
dependability, and unfluctuating emissions decrease. The website of the easy jet is easy in
usage providing ticket facility purchase. The strength for the easy jet is expand its
business operation by entering into expansions and acquisitions. The cost for training,
supervisory and maintenance cost is reduced as it maintains the single model aircraft. The

services of the easy jet are served to 136 destinations crosswise Europe and brands it an
attractive optimal for flying (Cordeiro, J.J and et.al., 2018).
 Weakness- The business operations of easy jet is extremely subtle in taxation and
charges forced by the administration owing to its low functioning margins. The weak
point for the easy jet is completion faced from the rivalries because of more airlines for
several last stop. It does not provide a free food service on extended journeys of
additional than two hours, which numerous clients discover problematic. The Easy Jet has
remained disapproved in Germany aimed at the sake of not at all detecting European
Union Law on recompense in cases like postponements or cancelling, deprived of
boarding. The passengers are reimbursed in case of flight cancellation within one week
and do not reimbursements the tickets on timely. The services of the easy jet are served to
many destinations which is considered as a drawback.
 Opportunities- The easy jet airline has the opportunity in the expansion of the route
system in to novel provincial markets throughout Europe and accommodate particular
consumer segments to have the expansion in revenue. To attract more travelers the easy
jet must offer travel packages with tours who are looking for precise types of travel
practices. To increase the brand awareness the easy jet must influence on hotels and
holidays. The business can have huge opportunity by improving operational context and
delivers healthier amenities to the consumers. To proposal extra travel opportunity to the
customers and expansion of route system the easy jet can aspect for strategic
corporations. The corporate section of passengers might develop an emphasis as here is a
continuing essential for commercial travel that is lesser prejudiced by fluctuating
financial sequences. Generating ways and amenities absorbed at corporate travellers
might deliver an important opening for the easy jet carrier (Falkner, R., 2017).
 Threats- The threat for the easy jet was increasing the airport fees in regards to falling
the margin that the airline can strive on as it is a charge that the business can’t control or
modification without it can exchange by these aerodromes and spread a contract on
letting down the airport charges. Or else, it might have to close down convinced routes,
which might supplementarily impend corporate sustainability. The Inside issues are
likewise a hazard in rapports of work unions and worker strikes, demanding added
currency or assistances. This can likewise increase to EasyJet's price structure and added
burden is put on the carrier to possibly increase charges. The judicious fluctuations in
administration guidelines and stringent aviation rules can influence the corporate income
to a excessive degree.