SWOT and PESTLE Analysis for EasyJet

Context of Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Swot and Pestle Analysis for Easy Jet.....................................................................................3
2. Evaluating the pestle factors that influence Opportunities and Threats of Easy Jet................6
3.) Based on the analysis of PESTEL factors, identifying two leadership styles that will suit
EasyJet and two leadership styles that will not suit them............................................................7
4. The importance of Corporate social responsibilities...............................................................9
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
To be successful, it is essential for company to employ various types of strategies so that
they can gain competitive advantages over their competitors in the business market. The present
report will be based on airline company named as easyJet, founded in Switzerland. Customers
can book their journey online via easyJet website and avail exiting offers. There are many
internal and external factors that can influence the business operations. The company's strategies
are majorly influenced by changing trends in the market, changes in the business environment
and leadership abilities. The report will perform SWOT analysis in order to identify company's
internal weaknesses and strengths and on the basis of that analysis it will highlight some
opportunities and threats. In addition to this, to find out the factors which can influence the
business the company needs to focus on PESTLE analysis. The study will provide detailed
information about leadership style which is better for the company and increasing trend of CSR
as it highly influence business like never seen before.
MAIN BODY
1. Swot and Pestle Analysis for Easy Jet
Swot Analysis: Swot is shorten form for strengths, weaknesses, opportunities and threats.
Swot analysis is a evaluative framework used by corporate for analysing its micro environment
to strengthen the competitive position in the market by formulation of strategic planning.
Strengths:
 Capital base: Easy Jet has a strong capital base with the strongest credit rating in the
world.
 Technology: Increasing utilization of advancements in technology by the firm enables it
to provide easy travel facilities at affordable prices leading to revenue maximization
through enhanced consumer satisfaction.
 Expansion and Acquisition: The expansion and acquisition projects of the airline has
been successful and helped the company in expanding its business activities largely.
 Pricing: The main strength of the airline is its pricing strategy (EasyJet Plc SWOT &
PESTLE Analysis ,2022). The fare prices of Easy Jet are comparatively lower than the
competitors making it the best choice for consumers.
 Unit Cost: The pricing strategy of the company is because of its unit cost sustainability.

 Brand Recall: The brand name is easily recognizable and recallable among the
consumers.
Weaknesses:
 Sensitivity regarding additional taxes: The operating profits of Easy Jet are low thus, the
company is highly sensitive to any kind of additional taxes imposed by the government.
 Competition: The company faces high competition from Ryanair and other competitors.
Although the fair prices are low but not as low as its major competitor Ryanair.
 Unavailability of services at varied destinations: The company's flier programs are not
frequent. The services of Easy Jet are absent in various locations. Only few locations are
served by the airline in Europe.
 Criticism: The airline face criticism from Germany for non adherence to the
compensation laws of the European Union. The refunds are not given by the company
timely.
 Dependence on fewer suppliers: Easy Jet depends on two suppliers only this is one of
the major weakness for the airline as operational problems for the supplier will largely
impact the functioning of the airline.
Opportunities:
 Easy Jet Academy: The company can use Easy Jet Academy as an auxiliary source of
income generation.
 Travel Packages of Easy Jet Hotels: Easy Jet Hotels can be used from increasing the
brand awareness and influencing more customers opting for the services of airline.
 Improvements in Framework of Operations: The framework of the company can be
improvised for enhancing the customer satisfaction by providing better services to them.
 Allocated seating: The company is planning to roll out allocated seating across the
network it is great opportunity for company to raise its revenues.
 Cost cutting: There is great opportunity for the company to maintain its unit cost
advantage and cut off its costs further to stand out in the competitive business
environment.
 Expansion in Europe: The company can expand in Europe by operating in more
destinations.
Threats: