This report delves into the marketing of cash passport, one of the premium financial products marketed by ANZ Bank. It takes into account the main competitors of ANZ Bank in terms of cash passport using the table already created in the previous project titled B.
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Running head: ANZBANK: CASH PASSPORT REPORT ANZBANK: CASH PASSPORT REPORT Name of the Student Name of the University Author Note
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1ANZBANK: CASH PASSPORT REPORT Project: The project under study delves into the marketing of cash passport, one of the premium financial products marketed by ANZ Bank. The present project is the successor of two preceding projects which have laid down the ground for the project under progress. The first project title A introduced ANZ and its salient features. The second project titled B introduced the product cash passport, which is the indispensable necessity of international tourism industry. The present project C delves deeper into the second project by taking a tour of the previous works on marketing of products in travel and tourism taking into account the role cash passport plays in the industry. It is clear from the discussion that international tourism market has become extremely competitive with many other financial and non-financial organizationsmarketing similar products. The project would hence take into account the main competitors of ANZ Bank in term of cash passport using the table already created in the previous project titled B. The current project would refine the table by adding more findings like logos to it. Provid er Pro duc t Avail able Curr encie s Pur chas e Rel oa d Clo sur e Cros s Curr ency Mini mu m Loa d Max imu m Amo unt Advantag esDisadvantages FeeFe eFee Conv ersio n Comm onweal th Bank Tra vel Mo ney Car d 1315005.25 % Aud $ 1 Aud $ 5000 0 1. The product is backed by Common wealth Bank of Australia, one of the largest companeis in Australia. 1. Higher charges 2. Suffers from high cyber threats levels.
2ANZBANK: CASH PASSPORT REPORT 2. Can hold upto 13 foreign currencies. 3. Comes with card loss insurance and purchases loss insurance 4. Offers more currencies compared to ANZ Bank ANZTra vel Car d 11 $ 11. And $0 for me mbe rs 1.1 0%03% Aud $ 200 Aud $ 1. Lower charges. 1. Limited number of foreign currency8000 0 Travele x Mo ney Car d 10 1.1 % of the initi al load ora mini mu m of $15 1% usi ng the BP ay $5 usi ng the deb it car d 105.95 % Aud $ 100 Aud $ 1. Smooth foreign exchange services 1. Accepts only siz currencies. 1000 000 Qantas Card Qan tas Car d wit h Qan tas 1100 % and 1% usi ng deb it 00%Aud $ 50Aud $ 1.Offers 10 currencies 2. Not a bank and hence dependent on third party bankers 1000 00
3ANZBANK: CASH PASSPORT REPORT Cascar Austral ia Post Go & Loa d Tra vel Car d 500153% Aud $ 100 Aud $ Onwed by the governme nt of Australia Provides 11 foreign currenciesHigh charges 1000 0 Velocit y Freque nt Flyer Glo bal Wal let 110002.25 % Aud $ 1 Aud $ More facilities like redeeemin g amount Dependent on third party bankers 2500 0