Apaisant Perfume: A New Business Idea for Soothing Fragrances

Fundamentals of Entrepreneurship
Apaisant Perfume
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ENTREPRENEURSHIP 1
Table of Contents
Introduction................................................................................................................................2
Background of the Idea..........................................................................................................2
Ownership validation of Apaisant Perfume...........................................................................3
Market Validation..................................................................................................................3
Assessment of Market............................................................................................................4
SWOT Analysis of Apaisant Perfume...............................................................................4
Marketing Mix...................................................................................................................5
Recommendations......................................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................8

ENTREPRENEURSHIP 2
Introduction
Entrepreneurship is the concept of developing and handling a business undertaking to get
profit by taking numerous risks in the business world. It is also known as the willingness to
initiate a new business (Aulet, 2013). This report will represent a new business idea of
Perfume with the name Apaisant. The ownership validation of the perfume and its
development will be demonstrated. Besides this, a brief discussion will be included regarding
the market validation and assessment of cost, environmental factors, risk, and opportunity.
Background of the Idea
The idea is based on offering a mesmerizing and soothing smell perfume, which remains for a
longer time duration, makes the applier stand out from the crowd, and attract the attention of
people. The perfume is named Apaisant, which means soothing and it is going to be launched
in the Australian market. The head office of the product will be in Brisbane. This idea is
following the intrapreneurial concept as Mr. Avis is the responsible person who has provided
this innovative idea and presently he is working in the marketing team of the company.
Intrapreneurship means performing like an entrepreneur in a big organization. Intrapreneurs
are generally committed, active, and action-oriented people who are contented with taking the
advantage, even in the limitations of an organization, in search of a new service or product.
Apaisant Perfume is the mixture of essential oils of fragrance or combination of perfume,
thinners, and fixative used to deliver the animals, human body, food, objects, and living
spaces, a pleasant scent. The Apaisant Perfume's company is offering various options of
flavors to its consumers. This perfume will provide the diverse range for youth, women, and
men.