BIZ301: Organizational Creativity and Innovation

Running head: APPLE CASE STUDY
APPLE CASE STUDY
Name of the student:
Name of the University:
Author's Note:

APPLE CASE STUDY1
Executive summary
This repot will be discussing the importance of innovation process in the success of Apple Inc. in
the global market. This report is based on the case study focusing on the operation of Apple
where the company gets full support from its culture, customers and leadership to become one of
the most influential company having customer centric approach. This report has analyzed the
effect of innovation in the strategies of the company, the focus on the best serving the customers
and support from the employees in the innovation process. This report finally concludes with the
influence of the leader in the innovation process of the firm.

APPLE CASE STUDY2
Table of Contents
Introduction:....................................................................................................................................3
Discussion:.......................................................................................................................................3
Innovation and strategy work together at Apple:............................................................................3
Innovation approach for attaining customers’ needs:......................................................................4
Culture at Apple supporting innovation process:............................................................................5
Impact of Steve Jobs on innovation process:...................................................................................6
Conclusion:......................................................................................................................................6
References:......................................................................................................................................8