Innovation and Strategy at Apple

INNOVATION AND ENTERPRISE

Answer-1
How does innovation and strategy work together at Apple
Innovation and strategy involves launching of new products and pace up the use of
innovation business models. The company makes game-changing innovations include iTunes,
iPad, iPhone, and iPod. The company avails diversified products with the help of fabulous
software embedded in hardware and beautiful packaging ideas. For example- Michael Lopp
who is a senior engineering manager engages in new business places and makes innovative
marketplaces niches. Apple`s innovative leader always think of new stages and pipelines that
persistently pace up the innovation. Competitors often pursuit Apple`s announcement but it is
committed to culture rather than process-driven. Steve Job has built effective strategy in order
to bind creativity in people, generate new ideas, restructuring the design process, launch
successful and profitable innovations. The strategy is to be always first in the market
(Chuang, & Lin, 2017). Being a first mover and pace fast that can open a range of
opportunities. Steve believes that if you are first than you have the competitive edge. Further,
introduce both incremental as well as breakthrough that values innovation. Customer services
and differentiator drive the strategy to become competitive. The company creates an
innovative culture among top-level management. The organisational culture of innovative
intellectual pace up the innovation procedure. Most importantly, Steve’s leadership has
empowered the organisation. Apple has invested in several resources to be innovative
because innovation needs much funding and lack of funding can hinder creativity (Gassmann,
Frankenberger, & Csik, 2016).
Answer-2
Identify the innovation approach Apple has successfully used to identify customers’ needs,
and how did it help them to continue to stay ahead of the competition?

The company has used the approach of marketing magic with the help of platform strategy.
As innovation strategy is complex and designing, exciting products where it offers
streamlined portfolio strategy. Excessive usage of Apple`s within the product`s families
where it uses platform strategy. OSX operating scheme that used in Apple`s computers and
iPhone. Organisations who follow platform strategy foresees the whole generation of
products in the previous stages of product planning. Complied with one notch of specificity,
the company uses original product as stage with the architecture, which will provide
accommodation the production and development of unoriginal products. This platform
strategy proposes several benefits to the suppliers, customers and the company. For instance-
Apple keep a premium for resources, platform for designs and time investment that is
advantageous across derivative products (Dobni, Klassen, & Nelson, 2015).
A platform strategy is a way, which revolve around the method of permitting platform to
benefit the participants. The company tempts to lot of cash through PPC advertisements
through Facebook and Google. The company uses two complete different strategy such as
product placement and buzz created through positive reviews in media (especially through
celebrities in TV shows) (Kodama, 2018). The aim is to Apple is to design the computer
which will support and foster individual work. They reasoned the potential for the customers,
which would make them fall in love with computer system by mastering machine`s apparent
complexity and help themselves. The company`s products target people with appealing.
Apple has been addressing the users and believes which product is proposed to be useful to
the people. Competitiveness also includes the wrapping of Apple products that realises the
design sensibility where simplicity is sophistication.
Answer-3
What role did Apple’s people have, in the company constantly coming up with innovative
products, and how did the culture at Apple encourage/discourage them?