Innovation and Strategy of Apple Inc.

Running head: HOSPITALITY
Hospitality
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HOSPITALITY
Contents
Company Background and History.................................................................................................2
Discussion........................................................................................................................................2
Conclusion.......................................................................................................................................4
Recommendations............................................................................................................................5
References........................................................................................................................................6
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HOSPITALITY
Company Background and History
Apple Inc. which was previously known as Apple Computer, Inc. is a transnational company
which manufactures and markets consumer electronics, personal computers, computer software,
servers and is also a supplier of digital content. The company also possesses a chain of retail
stores which are termed as retail stores. Apple was founded by Steve Jobs and Steve Wozniak
when they created a first computer which was termed as Apple 1 and the company was
established in California in 1977. For close to 2 decades since their introduction, Apple
Computers In. was mainly a PC producer which included Power Mac, Apple 1, Apple 2, Apple 3
and Macintosh lines but at that period the company experienced unstable sales and low market
shares. Due to indifferences with the company, Steve Jobs resigned from the company in 1985
and set up a new company but later he re-joined the company in 1997 as the CEO of the
company and also bought with him a new corporate philosophy of identifiable product and
simple and sleek design based on consumer demand. By introducing a successful product in the
market in 2001, in the form of iPod, the company became a leader in the consumer electronics
industry and it maintained its position in the consumer electronics market with the introduction
of the iPhone and iPad.
Discussion
Innovation and Strategy followed in Apple
The business strategy which is being followed by Apple can be classified as product
differentiation in context of design and functionality. As a part of its business strategy, Apple
continues to increase its platforms regarding developing and supplying of third part digital
contents and applications through its App store. As stated by Dustin, Bharat & Jitendra (2014)
the business strategy of Apple also includes developing and spreading their retail and online
stores and also development and expansion of its third party supplier network for reaching to
more customers in a more effective manner and to provide them with high quality sales support
and also to offer them high quality support after sales.
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