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(Solution) Introduction to Marketing : Assignment

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Added on  2020-12-30

(Solution) Introduction to Marketing : Assignment

   Added on 2020-12-30

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Introduction to Marketing:Assessment 2
(Solution) Introduction to Marketing : Assignment_1
INTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3TASK 1............................................................................................................................................3Critically evaluate organisation and its strategic marketing approach compared to itscompetitors in the market.............................................................................................................3TASK 2 ..........................................................................................................................................6New or innovative idea for improving marketing approach........................................................6RECOMMENDATION...................................................................................................................8REFERENCES................................................................................................................................9.........................................................................................................................................................9
(Solution) Introduction to Marketing : Assignment_2
INTRODUCTIONMarketing is the management process by which company can move their products andservices from the concept to the customers. It involve the coordination of four elements these areknown as 4P's of marketing such as: product, price, place and promotional strategies1. Belowmention report is based on Apple Inc. which is an American multinational technologyorganisation founded in 1976. Along with this, explanation of its competitors Samsung is alsomention. This assignment is going to explain marketing strategy used by Apple Inc. and theircompetitor as well as why they are using it. In the end, innovative ideas for both the organisationis also given. MAIN BODYTASK 1Critically evaluate organisation and its strategic marketing approach compared to its competitorsin the marketOverview of company – Apple Inc. is an American multinational technology companyand it is founded in 1976 on 1st April. Headquarters of the respective organisation in 1 ApplePark Way, Cupertino, California, U.S. As well as they design, develop and sells computersoftware, consumer electronics and online services2. Company sell both hardware and softwareproducts in which, hardware involves Apple TV, Mac, iPad, iPhone, HomePod and so on.Whereas, software includes macOS, Safari web browser, iLife, iOS and iWork. Moreover,products and services offering by the company is at worldwide level and there are approx. 500retail stores. Founder of Apple Inc. are Steve Jobs, Steve Wozniak and Ronald Wayne. Samsungis One of the competitor of Apple Inc. Respective organisation and its competitor Samsungcomes under the consumer electronic industry. Goods included are smartphones, computers,televisions, video game consoles, automotive technology, and many other home products as wellas emerging product categories such as wearables and 3D printers. Apart from this, respective1Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge2Chandon, J.L., Laurent, G. and Valette-Florence, P., 2016. Pursuing the concept ofluxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition toInnovation”. Journal of Business Research. 69(1). pp,299-303.
(Solution) Introduction to Marketing : Assignment_3
organisation is rapidly changing and it is highly competitive in nature as well as influenced bytechnological developments. Samsung is a South Korean multinational Conglomerate industry organisation and it isfounded in 1938 on 1st march. Headquarter of respective organisation in 40th floor SamsungElectronic building, 11, Seocho-daero 74-gil, Seocho district, Seoul, South Korea. Productsserving by them at worldwide level are electronic components, telecommunication equipment’s,home appliances, automotive and several others. Whereas, services offering by them areadvertising, construction, entertainment, financial services, hospitality, medical and health careservices etc. Marketing strategies - It is a business overall game plan which they used for reachingto people and making them customer of their product and services3. Basically , it inform aboutthe marketing plan of the company which lays about the types and schedule of the marketingactivity. It was done in the business to make customer aware about the features ,productspecification and benefits. Apple Inc. and its competitors Samsung both are implementingmarketing strategy apple is applying product differentiation and premium pricing whereas,Samsung is applying economy pricing strategy. For grabbing or attracting customers there isrequirement of proper marketing strategy. Marketing strategy of Apple - Apple used product differentiation and premiumpricing marketing strategy in order to attract new customer and retain old customer. The highprice or premium price help the company to promote and develop a trust among the loyalcustomer. An Apple product is positioned as superior over its competitors by the help of pricingstrategy4. There are some customers in the market who believe that expensive product gaveexceptional quality on the basis of this thought respective organisation adopt pricing marketingstrategy. They set their product at high price as compare to its rival to create distinct image in themind of the customer. Apple provides the different product compare to other companies inmarket area. It is the best marketing strategy in the industry as the customer wants to purchaseunique features as well as quality products when they are paying high price. Due to this they3Charter, M., 2017. Greener marketing: A responsible approach to business. Routledge.4Fine, S.H., 2017. Introduction to social marketing. In Marketing the Public Sector (pp.1-12). Routledge.
(Solution) Introduction to Marketing : Assignment_4

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