Entrepreneurial Health Assessment for Apple Company

Entrepreneurial Health Assessment for Apple Company
Assignment 2 IBU5COV Corporate Venturing
Student Name:
Student Number:
Module Code:
Submission Date:
4/24/2018
La Trobe University
Author names
0

ENTREPRENEURIAL HEALTH 1
1. Executive Summary
The sole aim of this report was to assess the entrepreneurial health of Apple Inc. The study
was conducted using a qualitative research approach, where there secondary sources were
used in the data collection. The internal sources of data comprised the annual or the company
and periodicals. The external sources were also used to get the qualitative results, which
comprised the research studies performed by different industry experts, researchers, and
scientists. The two main elements of the assessments consist of the entrepreneurial intensity
and the climate of corporate entrepreneurship. The theoretical framework has been based on
the four main categories of innovations which include imitation, continuous, dynamically
continuous, and discontinuous innovations. The key findings were that Apple has embraced
new innovations and technologies in the development of its processes, services, and products.
In conclusion, conducting an assessment of entrepreneurial health of organizations is
important based on the benefits associated with it as discussed in the report.
1

1. EXECUTIVE SUMMARY..............................................................................................2
2. INTRODUCTION AND COMPANY OVERVIEW.....................................................4
2.1 Purpose of the Report...................................................................................................4
2.2 Company Overview.......................................................................................................4
3. THEORETICAL CONCEPTS........................................................................................5
4. RESEARCH APPROACH...............................................................................................7
5. DATA ANALYSIS AND DISCUSSION.........................................................................7
5.1 Part A: Entrepreneurial Intensity...............................................................................7
a) Frequency of entrepreneurship...................................................................................7
b) Degree of Entrepreneurship or Entrepreneurial Orientation..................................8
5.2 Part B: Climate for Corporate Entrepreneurship.....................................................9
6. CONCLUSION...............................................................................................................11
REFERENCES.......................................................................................................................13
APPENDICES........................................................................................................................15
TABLE OF FIGURES
Figure 1: Risk and Innovation....................................................................................................6
Figure 2: Elements of EO and Degree of Entrepreneurship....................................................15
2

2. Introduction and Company Overview
2.1 Purpose of the Report
It is essential for companies to conduct an assessment of their entrepreneurial health since it
helps analysis of the frequency as well as the innovativeness of new services, processes, and
products within an organization. This assessment comes along with three key elements of
management decision-making which include risk-taking, proactiveness, and innovativeness
(Tang, Kacmar, & Busenitz, 2010). It is also important because helps the company in the
assessment of its corporate entrepreneurial climate. Following this account, the report
presents two crucial elements of the theoretical framework upon which the assessment is
based on. These elements comprise the entrepreneurial intensity and the corporate
entrepreneurial climate. This report, thus, presents an entrepreneurial health assessment of
Apple Inc.
2.2 Company Overview
Apple is a company which is committed to enabling the students, creative professionals,
consumers, and educators around the globe get best personal computing experience via its
innovative software, hardware, and Internet offerings. The organization is among of leading
brands in the world offering technological solutions and computer and mobile peripherals
among other devices (Apple.com, 2018). It was established in 1976 by the late Steve Jobs and
Steve Wozniak. Its headquarters are based in California, USA. It operates in many parts of
world where it has units in nearly every nation. In terms of market share, the firm currently
has a total of 19.2 per cent in the sales of smart phone, with revenues amounting to about 3.5
billion dollars as of September, 30, 2017 (Apple Inc., 2017). The company has a strong a
position in the smart phone market regarding the laptops and personal computers and laptops
(Gartner, 2012; Fortune.com, 2018). In other words, Apple has been considered to have
recorded a substantial innovative success for the past decade (Johnson et al., 2012). In spite
3