Analyzing Human Resource Strategy of Apple Inc.

The report analyzes the different employee programs and benefits being provided by Apple Inc. It also discusses the business leadership strategy, diversity, employee relations, ethics and corporate social responsibility of the company.

Running head: APPLE INC.
APPLE INC.
Name of the Student
Name of the University
Author Note

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Executive Summary
The Human Resource Strategy is considered to be one of the most crucial strategies in an
organization and those firms who have been able to employ them well, have succeeded
efficiently. The report takes the example of Apply Inc. to analyze various employee programs
and benefits being provided.
The report has helped in analyzing the different kinds of employee relations and business
leadership strategy that has been applied by Apple Inc Company. Furthermore, there are
different employee relations that is required to be maintained by them in order to improve
their potentiality in the economy effectively.

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Table of Contents
Introduction................................................................................................................................3
Review of Apple’s Presence on Social Media Channels...........................................................3
About the company....................................................................................................................5
Benefits and Compensation........................................................................................................6
Business Leadership and Strategy..............................................................................................7
Diversity.....................................................................................................................................8
Employee Relations...................................................................................................................8
Ethics and Corporate Social Responsibility...............................................................................9
Organizational and Employee Development...........................................................................11
Talent Management..................................................................................................................12
Technology...............................................................................................................................13
Conclusion................................................................................................................................13
References................................................................................................................................14

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Introduction
The report helps in analyzing the current human resource postures of Apple Inc that
will be suitable in nature for the entire presentation to the senior executives of the company.
Proper analysis is required to be done in understanding the different kinds of benefits and
compensation that can be provided to the individuals working in Apple Inc. Furthermore, the
business leadership strategy and strategy have to be analyzed that will provide different kinds
of employee relations that is mandatory in nature to be identified in the respective
organization. Furthermore, the leadership strategy is essential to be handled in an effectual
manner to provide and gain proper insight on the same.
Additionally, the ethics along with corporate social responsibility of Apple is required
to be adopted and analyzed effectively which will help and assist in organizational along with
employee development which is mandatory for the development of the business in an
appropriate manner. The talent management along with talent acquisitions have to analyzed
that will help them in managing the entire structure of the organization in an efficient manner.
Lastly, the technology or the technological advancements have to be analyzed and understood
that will provide and gain a proper insight on the various aspects of the corporate social
responsibility aspects effectively.
Review of Apple’s Presence on Social Media Channels
Instagram- This is the first social media channel wherein it has been noticed that
Apple Inc has joined the site or channel. Furthermore, this has been seen and analyzed that
the Apple is basically sideline in the different social media channels and there are no such
posts in the social medic channel as well. In the given domain, it has worked along a Shot on
Iphone trend which has become fairly famous. However, there is no designated strategy with
respect to the human resource management.

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Facebook- The Facebook page is blank for the Apple Company as this has been
noticed and analyzed that Apple do not indulge into different social media sites as the strong
marketing presence of the company is huge and this affects the brand image of the company
in a positive manner as well. Furthermore, this can be noticed that the company do not follow
any kind of pattern in selling the products to the customers in the entire market. Nor do they
have a specialized strategy for human resources
Twitter- This is the other social media brand; however, this has been noticed that the
presence of the company is blank and there are no such posts as well. This is due to that the
Apple as the company wants to minimize the damage on the brand image in a positive
manner.
Tumblr- Before 17 months, Apple Inc tried to include Tumblr instead of Facebook
and Twitter as they felt this will be used by them in an effective manner and this will improve
their presence officially as well.
YouTube- on YouTube, Apple has a large following base with more than 6.6 million
followers. Apple believes that in order to make their products fairly popular, it can take the
assistance of videos to portray who they are and what they do. They often upload videos of
their products and their human resource strategy on the YouTube is pretty strong. The
company often uploads videos of their employees, the facilities provided to them or
appraising their creativity skills. Apple is very proud of its employees and due to this reason,
they often tend to post videos related to them.
LinkedIn- Apple has a strong presence on LinkedIn with approximately 4 million
follows. The LinkedIn channel can be described as a useful social media channel which is
used to reach out to the different employees. It is a connection platform where Apple can
ideally post the profiles of its management and innovate the different members to join the

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firm (Linkedin, 2018). Hence, on this platform the company displays the profiles of its
employees and also posts various job opportunities. Hence, this can be described as a useful
medium of social media strategy for the firm and it has various followers and uses the
medium accordingly.
Blog- Apple has an official discussion forum which serves as a community. The given
discussion blog is used as a medium which then assists the firm in order to ensure that it is in
touch with all the users and makes an adequate presence. Using this, the different users can
posts questions related to any aspect of the organization and even discuss upon job queries.
Google Plus: Google Plus is a crucial social media channel and using this Apple has a
community where the different employees can come together to engage in a discussion
(Google Plus., 2018). Using this platform, Apple tends to post videos about its products and
also videos about its employees.
About the company
The Apple Inc. company designs, manufactures and sells media devices along with
markets mobile communication devices, portable digital music players and personal
computers, software and networking solutions. The product portfolio of the company
comprises of products like Mac, iPod, iPhone and Apple Watch along with Apple Tv (Apple
Support for Charity, 2015). With respect to the professional software applications, the
company sells tvOS, iOS, macOS and other operating systems, Apple pay and support
offerings.
The medium which is used by the organization to deliver the digital content and the
different applications its sells is with the help of App store, Mac App Store, iBook’s Store
and Apple Music. The company has expanded its operations all across the globe through the
United States, Europe, Asia Pacific and Australia (Schein, 2010). The headquarters of the

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company is located in Cupertino in California in the United States. The company reported a
profit of 229234 million US dollar in the second quarter of 2017. The company reported that
it made a net profit margin of 21.1% in the year 2017.
Benefits and Compensation
The Apple company employs over 10000 employees around the globe and its highly
devoted customer base are the primary reason why the technology of apple has made a
permanent place in the lives of various people. The company is more than fair with its
employees and the positions in the company pa more than the other firms and the benefits are
optimum (O’Reilly, Chatman & Caldwell, 1991). The company offers a good
compensation to the employees and there are various benefits like doctors and gyms on
campus. There exists high quality dining, on campus events and barbeques which are just a
portion of benefits offered to the employees. The employees get education reimbursement
and high discounts at the products of the brand.
Some of the other perks as provided by the organization to its members are as
follows:
Transportation
Apple offers a fleet of wifi enabled buses to the different employees and drops them
directly to their home (Fogliasso & Williams, 2014).
Food
There are Café Macs and the company subsidizes the cost of ingredients and for this
purpose one can have meals at low prices (Lessin, 2012, Nov 13). The people on the iOS or
the X teams, get a free meal. One can also pay with a badge.
Education

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The company provides training and education to the employees which helps them to
build up their thinking skills and through this they are easily able to think about detailing.
Business Leadership and Strategy
According to Block et al., (2015), the business leadership and strategy are essential in
nature and this is required to be adopted by Apple Inc Company in order to improve their
productivity in the organization. Previously, the company along with the director Steve Jobs
did not create a flexible working environment for the employees working in the respective
company. Furthermore, there was no such compensation packages provided to the different
employees which demoralized the different employees in the organization and this decreases
the entire productivity of the organization as well.
On the other hand, Lessin & Ante (2013) has commented that and it has been noticed
that in the present scenario, the current CEO Tim Cook tried to improve the entire scenario
by increasing the morale of the employees effectively. Furthermore, it has been seen that
despite of high competition, Apple Inc has tried to succeed in creating high demand for their
different products and there is product differentiation in an efficient manner (Tan, Pan & Zuo,
2015). It has been noticed that the company has tried in implementing different strategies
related to employee retention and the development of the different employees in an effective
manner (Müller-Jentsch, 2018).
Moreover, it can be seen that the company tried to improve the different kinds of
employee relations strategies applied by the respective company in such a manner that this
has helped them in maintaining the same kinds of relations effectually and this has retained
the different talent appropriately which will assist them in understanding their requirements
and try to solve their grievances efficiently as well (Kudlikar & Nagori, 2015). The business
leadership strategy adopted by the Apple Inc Company analyzed the different

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implementations are required to be adopted by them efficiently and solve the differences
effectively without much difficulties.
Diversity
The Apple Inc. has a strong diversity policy at place. The company believes that
diversity makes innovation possible and hence, the company has been making considerable
efforts to ensure that the female representation increases and the company is able to make
progress. The company has reflected on positive statistics and these show that around 36% of
the employees under the age of 30 are women (Barney, 1986). This means that there has
been an improvement in the performance of the company since the year 2014. The company
relies heavily on contribution from the women leaders and around 29% of the company`s
leaders are women.
According to the diversity report which has been released by the company, although
the company has tried hard to ensure that diversity is encouraged the company`s members
predominately remain male and white. There has just been a slight increase in the ranks of its
women leaders and nothing much has changed among the workers (Worstall, 2016). Despite
the negative comments being received, the company has been performing well and it is
seeing to it that they have much work ahead and trying to accomplish the goals set out for
themselves. The proportion of Asians in the leadership post rose from 21% to 23% but the
percentage of blacks, Hispanics and multiracial individuals has not changed much
(Eisingerich & Bhardwaj, 2011).
Employee Relations
According to Lessin & Ante (2013), Apple provides the employees with different
kinds of benefits wherein it is seen that the CEO of Apple Tim Cook helps in pushing
employee friendly environment for the individuals who work in the respective organization.

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Furthermore, it has been seen that Apple Inc is taking inspiration from Google and earlier this
year, Apple Inc told the employees in the organization about the new concept called Blue Sky
that will allow the different individuals in the company a few weeks on different pet
engineering projects and tries to perform their job activities in an efficient manner.
Furthermore, there is involvement of flexibility in the Apple Inc company that has
helped them in providing them with attractive and lucrative kind of packages to the different
employees and help them in working towards the common goals and help them in increasing
their morale as well. Additionally, it has been seen that there are different perks provided to
the employees who are working in Apple Inc and this helps the company in increasing the
morale of the employees in an effective manner (Millward & Brewerton, 2015).
On the other hand, Karl et al., (2016), the employee relations are required to be
maintained effectively as this has assisted Apple in maintaining their spirit and solve the
different issues such that no grievances are faced by individuals working in the organization.
Lastly, the employee friendly behavior towards the employees at Apple Inc Company has
motivated the employees and try to provide them with compensation which is essential in
nature.
Apple has become more employee friendly under CEO Tim Cook and they have
provided with different small kinds of corporate benefits as this has helped the company in
praising the employees at the different media events that are taken place by Apple Inc
Company in an effective manner (Johnson, 2016). During the annual reviews every year, it
can be seen that the employees are satisfied with the different services in an effective manner
with utilization of resources.

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Ethics and Corporate Social Responsibility
Ethics and Corporate Social Responsibility are taken very seriously at the Apple
Company and the company has a well-defined corporate social responsibility program at
place. The Vice President of Environmental Initiatives led by Lisa Jackson reports directly to
Tim Cook. The company has a wide range of Ethical and Local community program at
place. Some of them have been given as follows:
Support to Local communities
The Global Volunteer Program was launched in 2011 which helped to encourage the
different employees to volunteer well in the local community programs (Hodgkins, 2014).
The employees could choose the projects themselves and choose the community they would
like to contribute to.
Educating and Empowering Workers
The Education program at apple is established to the workers working in the factories
an under this program and under the guidance of Denise Young Smith the benefits program
has expanded considerably and parental leaves are allowed to both the parents.
Human Rights
According to U.S. Securities and Exchange Commission financial statements
detailing transfer pricing issues filed during July 2009 (2009), the Apple Inc. Company tends
to enforce the Supplier Code of Conduct. The company has achieved around 95% compliance
to achieve the maximum work well permitted.
Employee Health

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There is a program called Apple Supplier EHS Academy which is an 18 month
program to improve the health and safety of the industry throughout the globe. Around
300000 workers participate in the given program (Anonymous, 2008).
Energy Consumption
The company has also tried to take up efforts which will then help in decreasing the
power consumption of the Apple Products by 60% and Mac Mini has been launched as the
most energy efficient desktop around the globe.
Organizational and Employee Development
The organizational culture at Apple is a key factor in the success of the company. The
organizational and employee development of any organization needs to see to it that the
company is being able to conduct welfare for the employees and the success is being
contributed to them. The employees at Apple are effectively developed and they are
integrated in a culture which then facilitates the innovation (Gurman, 2015). The innovation
can be witnessed clearly in terms of the products like iPhone, iPad and the Apple Watch. In
order to be able to match up with the business environment, the company is continuously
changing the culture.
To ensure that the employees are well developed, the organization tends to conduct
various team building activities which then goes a long way in bringing the different
employees closer to one another and to be able to ensure that the employees are able to
contribute better to the firm (Backer, 2013).
Some of the key features of the Organizational culture and excellence at Apple are as
follows:
 Top-notch excellence

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 Creativity
 Innovation
 Secrecy
 Moderate combativeness
Talent Management
In Apple, it has been noticed that the employees are made to own their learning,
training along with development. It is done as Apple produces different kinds of new
products in their organization while retaining the talent in the organization. Apple tries to
take the existing technologies in their use and this has a powerful culture as to analyze the
expectations of the different consumers (D. Banker et al., 2014). Talent management is the
anticipation of required human capital that is required by the organization at time while
setting plans to meet the needs of the consumers in an effective manner. Apple tries to
understand the employees in a better manner wherein the professional development decisions
are taken by the company by taking into consideration the different employees working in the
organization as well (Hilman & Kaliappen, 2014).
The main motive of the different executives of Apple Inc is to grow the business in an
effective manner by hiring and providing training to them. According to Morris (2008), the
main motive of the company is to achieve success through the workforce by aligning
different strategies with talent management strategies to grow the business worldwide.
Furthermore, the QUAD model is used by Apple Inc wherein planning, acquiring, developing
and retaining talent in an effective manner (Brown, 2016).
The proper planning or the talent planning is essential in nature as this will help the
company in establishing the defined competencies and this helps in setting criteria to measure
the different talented skills which is necessary in nature. Additionally, it has been seen and

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noticed that talent management is essential in nature as the needs of the organizations can be
derived from the vision and strategic objectives of the organization. Furthermore, the audit is
essential to be adopted by Apple in adopting and developing the different competencies in an
appropriate manner (Millward & Brewerton, 2015).
Technology
Lastly, technology has been a key aspect of the company`s wellbeing. The company
has from time to time developed an efficient base of technology which has then assisted the
organization to be able to become a global leader. According to O’Reilly (2012), the
company uses automation in order to be able to see to it that the efficiency of the organization
increases. However, the company takes an effort and tries its best to retain employees despite
the automation. It believes that automation and employees need to work together for the
efficiency of the company (Bort, 2015). In this manner, it tends to provide effective training
to the different employees in order to ensure that it is able to make use of every technology
successfully to make Apple what it is today (Wilson, 2014). It has made use of advanced
technology in fields of marketing and production as well as packaging. The employees are
asked for their feedback and along with this the organization plans to move ahead.
Conclusion
Therefore, it can be concluded that the entire human resource strategy is required to
be analyzed and implemented in the respective organization Apple Inc as this helped them in
managing the teams and building proper leadership strategy effectively. Furthermore, the
employee relations are required to be maintained in an effective manner that has assisted the
team in maintaining the talent acquisitions in much effective manner that will help in
managing the talents appropriately.

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Additionally, the business leadership strategy is required to be maintained by Apple
Inc in such a manner that will be acceptable by all the employees who are working in the
organization by maintaining and building a global team as to maintain proper effectiveness in
the work performed by them effectually. Furthermore, the proper ethics and corporate
responsibility is required to be maintained effectively as this will help in managing the human
resource strategy analytics in an appropriate and easy manner.
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