Apple Inc.: Products, Competitors, Strengths, Weaknesses, Mission and Vision

Running head: APPLE INC.
APPLE INC.
Name of the Student
Name of the University
Author Note

1APPLE INC.
Name of the organization and location
The chosen organization for the given project is the Apple Inc. organization. The
company is an electronic company which produced tablets, laptops and mobile phones. The
company is a multinational company with operations all around the world (Fitzgerald &
Wakabayashi, 2014). However, the company is headquartered in California, the United States.
Products and services offered
The company offers a wide range of products called an iPhone which has become a
sensation all around the globe. It also provides the consumers a well defined range of personal
computers as well. Along with this it provides a laptop called MAC Range as well. The company
also provides software for its electronic devices (Litzinger, 2013).
Recently, the brand has come up with products like watches and headphones for its users;
A comprehensive list has been given below:
 iPhone
 iPad
 Macintosh
 Apple watch
 Mac OS
 Ios
 Final Cut Pro
 Key note
 Logic Pro and many more.

2APPLE INC.
Size of the organization
The Apple Inc. Company is one of the largest companies in the globe. Its revenues are at
a high soaring height with new products being launched daily and new customers getting
attached with the firm. The company has earned revenue of $52.6 billion in the third quarter of
2017.
History of the organization
The Apple Company was found by Steve Jobs along with Steve Wozniak and Ronald
Wayne in the year 1976 in April. They developed the Wozniak's Apple I personal computer and
the company became Apple Computer Inc in the year January 1977 (Edson & Beck, 2013).
The second product, Apple II, saw significant growth and started off with the good period
of the company.
Strengths and Weaknesses
Strengths
The strengths of the company include the product design and development. Its products
set high standards for the market. The phone feels good in hand and the products are easy to use.
It engages in
Weaknesses:
The weakness of the company on the other hand is a lot of complaints which are being
received by the company for customers