Apple's Innovation Strategy: A Case Study

Running head: APPLE’S INNOVATION STRATEGY
Apple’s innovation strategy
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1APPLE’S INNOVATION STRATEGY
Table of Contents
Introduction:....................................................................................................................................2
Discussion:.......................................................................................................................................2
Detailed overview of chosen innovation.....................................................................................2
Evaluation of innovative design thinking process by Apple.......................................................3
Analysis of the steps involved in the process..........................................................................3
Strengths and weaknesses of the innovative process...............................................................4
Issues of business development with respect to design thinking and its impact.....................6
Recommendations for Apple’s design thinking..........................................................................6
Conclusion.......................................................................................................................................7
References:......................................................................................................................................8

2APPLE’S INNOVATION STRATEGY
Introduction:
In the present day and age, it is of utmost importance for organizations to devise
innovative strategies that would offer them a competitive edge in the industry. As such, it can be
said that Apple, which had been founded by Steve Jobs, is one of the most innovative companies
in the world today (Pisano, 2015). The company’s signature product, the iPhone, remains one of
the most prominent innovations even today since it completely revolutionized the way people
communicate with each other (Abraham, 2013). A few years ago, Apple incorporated a brand
new innovation into its business strategy, that of design thinking (Kolko, 2015). Apple and its
innovative design thinking was chosen as the subject for this case study because without design
thinking, the company would have failed to reach the heights it has today (Nylén & Holmström,
2015).
Discussion:
Detailed overview of chosen innovation
The innovation chosen for the report is design thinking, which has been implemented by
Apple. This is a solution and goal oriented innovative business process that pays due attention to
customer demands and needs (Johansson‐Sköldberg, Woodilla & Çetinkaya, 2013). It can also
be defined as a human centered approach which integrates consumer needs, the myriad
opportunities that technological advancement offers and the requirements of the business itself
(Seidel & Fixson, 2013). Certain concepts of innovation must be applied here, for instance
the type of innovation. This innovation is an example of process innovation. Process
innovations like design thinking mostly focus on the internal aspects of the business and strive to
enhance the effectiveness and efficiency of the internal organization structure and operations.
Such innovative processes would further facilitate the process of production and the delivery of
the end product to the customers, thus increasing customer satisfaction (Serrat, 2017). Design
thinking may also be defined as one of the most important radical innovations in the field of
technology (Dalsgaard, 2014). Radical innovation refers to a completely new or novel idea that
would alter the infrastructure of the market. This particular innovation can be defined as a
combination of technology push and demand pull. This is largely because design thinking