Radical Innovation of e-SIM in Apple

Running head: RADICAL INNVATION IN APPLE
1
Radical Innovation of e-SIM in Apple
Ekta Katihar
Royal Roads University
Author Note:
This paper was prepared for MGMT 569International Operations and Supply Chain
Management, taught by Krupal Patel, due on April 17, 2019.

RADICAL INNOVATION IN APPLE 2
Table of Contents
Introduction
eSIM Controversies
Critical Assessment of eSIM
References

RADICAL INNOVATION IN APPLE 3
Radical Innovation of e-SIM in Apple
Introduction
This assignment will discuss the product and service innovation technique used by Apple
Inc. while introducing e-SIM in the market recently. The concept of electronic SIM card is
completely new in the information and communication technology market which is already
dominated by Apple Inc. The innovation which Apple has brought by introducing e-SIM belongs
to the radical innovation category. The innovation of e-SIM in the iPhones required completely
new architectural knowledge, which is the essence of radical innovation.
Explanation of the current interest or controversial nature of the topic:
The new innovative product of electronic SIM or e-SIM which Apple has launched in late
2018 has emerged as an innovation of both current interests as well as controversies. The new
product e-sim would enable the consumers to buy new mobile connections without having to
change the sim cards in their respective smart phones (Jaffe, 2018). This new feature could
drastically reduce the high international mobile roaming charges (Cohen, 2018) as it would be
easier to add a local plan to the phone. Krause (2016) mentions that this innovation has created a
controversy among the established wireless service providers as consumers would be able to
switch their wireless service providers frequently. e-SIM will seriously disrupt the existing
players in the mobile industry as customers will no longer have to visit the wireless firm’s retail
store to sign up for the service and where a salesperson then inserts a tiny SIM card into a phone
(Krause, 2016). This will change the landscape for the mobile operators who strive to retain
customers and would also change the way the SIM cards are fundamentally used.