Changes in Management Style of Apple Inc.

MGT500

1
Content
s
Introduction...........................................................................................................................................2
Two key changes in Apple Inc..............................................................................................................2
Senior management’s role in recent changes.........................................................................................3
Management’s decision on its use of spokesperson and vendors...........................................................3
Innovative idea that has impact on both employee and customers.........................................................4
Apple’s ability to adapt according to customer’s need and market environment...................................5
CONCLUSION.....................................................................................................................................5
REFERENCES......................................................................................................................................6

2
Introduction
In across the world, changes are necessary especially when it comes to management style
being used within the organisation. Apple Inc. being one of the leaders in technology industry
has made changes in the management style. It is the role of the management to take decisions.
This must be based on their impact on the decision making (Froud, Johal, Leaver & Williams,
2012). Innovative idea needs to be implemented so that it can have positive impact on the
customers and employees. It is also crucial that the decisions are made understanding its
capability to adapt to the changing requirements of the customers and the market
environment. This report highlights the two key changes in the management style from the
start of the organisation. It also explains role of management in preparing the company for
the changes. Evaluation regarding management’s decisions on its use of spokesperson and
vendors has been made. At last the way in which idea is implemented has been described.
Two key changes in Apple Inc
There were many changes made in the Apple Inc. from time to time. The first major change
came up when the Steve jobs became the CEO of the company. This is because he brought
many changes in the working process especially in terms of giving leverage to employees to
think beyond unthinkable (Al-Laham & Huth, 2011). He gave free hand to everyone to not to
think about costing or any other limitation just focus on innovation. This helped the company
in the development of many new products that are disruptive. This was a change that helped
Apple in becoming the leader in many technology industries. Things were kept highly secret
so that information about the new product development do not actually comes out. Such
things could give competitive edge to other rivals. Another important change in the
management style was noticed when Tim Cook became the CEO. He focused on team work
and transparency within the workplace. He made himself very much approachable to
everyone. This helped Apple in encouraging collaborative environment at the workplace.
The company is properly managed. This is evident from the fact that the growth rate of the
company is always on the higher side and at the same time they are also bringing new kinds
of products for their customers at regular intervals (Payne, 2017). But in the last few years it
was seen that there was decrement in the sale of the IPhones. This was due to the reason that