Apple Watch: A Cyclic Innovation Model

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Apple Watch
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Introduction
Innovation is one of the main pillars of Apple. Since Steve Jobs returned to the company in a
very delicate time, the Apple brand has only grown thanks to this pillar, which has become a
philosophy of life for this company. It all started in 2001 when the company introduced the iPod,
an MP3 player that would forever change the way you listen to music.
Both innovation and aesthetics were some of the features captured by each of the company's
designers, who worked for years with the aim of polishing each Apple product and
distinguishing it from the rest of the devices.
Comparisons with competitors
Aside from storage capacity, screen resolution and price, the innovation behind apple's
smartwatch is pretty run of the mill from what we have seen from other smart watches. For
example, the Sony smart watch 3and the LG G watch R have a double storage capacity as
compared to the Apple watch (Nylén and Holmström, 2015). When it comes to battery life, only
Pebble steel has less battery life as compared to the Apple watch. Thus there is nothing that the
apple watch has that any android wear doesn't have.
Current competitive strategies/outcomes