Management of Innovation: Apple Smart Watch

Running head: MANAGEMENT OF INNOVATION
MANAGEMENT OF INNOVATION
Name of the Student
Name of the University
Author Note

1MANAGEMENT OF INNOVATION
Introduction
The main purpose of this paper will be to discuss about a technological innovation
that came out within five years from today. The selected product is the Apple smart watch,
which was first introduced Tim Cook in the year of 2014. Thorough details will be laid about
the product, along with the technical background of the product. The commercialization
details of the Apple smart watch will also be analyzed in this paper, along with the
identification of the early adopters of the product. The S-Curve of the chosen product will
also be evaluated in this essay.
About the Technological Innovation
Technological innovation provides competitive success, globalization of markets and
advances in information technology. In this context, the discussion will be on smartwatch is a
new generation electronic device (Chapter 1, Page 18). It comes in the form of any other
wristwatches but is a kind of wearable computer. The earlier models were capable of
performing primary tasks such as playing games, calculations, translations etc. In the latest
models, the smartwatch comes in a touch-screen technology and can be connected to a
smartphone application for a desired purpose. Smartwatches are just like a smartphone that
can offer apps, have Wi-Fi connectivity, can calculate heart beat rate and more things. For
decades, the digital watches were used by people with some basic functions like calculations
and converters (Carpenter & Frontera, 2016). Only a few years back the major technological
companies started the production of smartwatches, and possess a huge impact on society.
Nowadays, the smartwatches are also designed to perform functions of a media player, digital
cameras, GPS devices, thermometers, digital maps, personalized organizers, sensors, etc.
Advancement is being done with these devices day by day to enhance their battery capacity,

2MANAGEMENT OF INNOVATION
features, designs and wireless technologies. The modern smartwatch has been popularized by
various top-rated brands among which the Apple watch holds the highest ranking in the
market. Most of the smartwatches are designed for daily purpose such as the Apple Watch
(Chuah et al., 2016).
Technical Background
The Apple Watch Series 3
These smartwatches come with an innovative feature of three-rings that has one goal.
Each of the rings stands for Stand, Move and Exercise and they are visualized in the way a
person moves. It helps an individual to count the number of calories that have been burnt or
the duration of exercise he has done. It has a special tracking feature that monitors the heart
beat rate and also sends signals when any unusual rate is diagonized. In case of emergency
purposes, SOS can be initiated to ask for an urgent help. Regular stress management can be
done with the special Breathe App. For setting particular goals or routines, an individual can
choose from several other apps related to health. There is no need of always carrying the
smartphone anymore. This smartwatch has an innovative technique called Built-in-cellular
that gives an individual the freedom of moving around without a phone. This feature allows
the owner to take calls, send messages, play different songs, and also send emergency SOS
for summoning help. The third generation of Apple Watch or the Series 3 possesses a rapid
processor, advanced Bluetooth connection, an in-built altimeter that counts the number of
stairs climbed by the user, enhanced RAM size and also has a variety of cellular connection
devices. Due to an increase in the processing speed in this smartwatch, Siri has the ability to
speak and follow instructions (Choi & Kim, 2016).

3MANAGEMENT OF INNOVATION
Apple Watch Series 5
This smartwatch is the latest and perhaps the best devices innovated by Apple. Firstly,
the watch can be customized according to the choice of the customer. The straps of the watch
can be changed and the total look changes. The display of this watch never sleeps as it has the
special Always-On Retina Display feature. The time and other screen features can be seen all
the time. Similar to the previous Series 3, this one also is developed with brilliant health-
based applications among which the ECG app is very useful for getting a quick reading of the
heart beat rate. Next there is the latest Noise app which gives an alert whenever the sound
decibels cross the bearable limit. It sends messages so that hearing does not get affected. The
watch comes with a Cycle Tracking app that helps women to keep a track of their
menstruation cycle and provide necessary information. The watch also comes with an
advanced specialized workout metrics, water resistance ability and GPS so that the user can
keep a track of all types of exercises. The activity rings too track the progress of the user and
provide inspirations for sitting for less time, moving more and perform exercises on a daily
basis. There is a scope of competing with the friends too by using this app. This watch also
has a huge collection of songs stored in the Apple Music Library including the audio books
and podcasts. The watch is made for the ups and downs of the user’s life with its built-in
facility of a great ground elevation system and compass. All the latest applications can be
downloaded easily and without any hassle in very less time with the help of Apple watches.
Just like the series 3, this watch also gives the user the freedom to perform all basic activities
like receiving a call, sending texts or even streaming music from the watch itself and there is
no need of carrying the cell phone everywhere. Another unique feature of this smartwatch is
that the user is able to look for any topic online, begin a workout process, lower the shades or
even identify a song. Last but not the least, this watch can be personalized in multiple ways
having more than a hundred watch faces. The fifth generation of Apple smartwatches or