Balanced Score Card and Benchmarking for Measuring Performance

EXAM

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 3............................................................................................................................................1
3.a Explaining balance score card with its application in AB limited for measuring
performance.................................................................................................................................1
3.b Explaining benchmarking with its application in AB limited for measuring performance...3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Balanced score card is performance metric with context of strategic management for
improving and identifying internal functions of business with external outcome. Benchmarking is
replicated as process of comparing business entity as process against other organization. The
present report will discuss about AB Limited as it is giving different business equipment
solutions for purpose of local business. This report will help in evaluating performance with
application of monthly financial reports for purpose of analysing it profitability on kinds of
equipment.
TASK 3
3.a Explaining balance score card with its application in AB limited for measuring performance
The balanced scorecard is referred as management system whose objective is to
transformed as AB Limited's strategic goals for purpose of setting performance objectives and it
will be monitored, measures and altered if there is necessity for ensuring that its strategic goals
are accomplished or not. It is tool for monitoring the strategic decisions which are undertaken by
AB limited on basis of established specific indicators and it should be capable to permeate via
four aspects such as customer, financial, internal process along with learning and growth (Muda,
Erlina and Nasution, 2018).
AB Limited must have presence of different measurement capabilities and to expand its
monitoring which allows for relevant points of its supply chain which is going to be measured in
this company. It helps in bringing various improvement with appropriate understanding of
strategy which is elaborated through top level and it is assessed so that every employee is
engaged in process. It could be performed through appropriate development of strategic maps.
 Financial Outlook: For purpose of succeeding financially, how company is valued from
shareholders. AB Limited has to increase profitability which could be measured from
financial statements.
 Customer perspective: The vision could be attained by tracing consumer views on basis
of organization. There is requirement of reflecting that it how its equipments are superior
in quality as compared to its competitor. It will be measured by consumer and number of
equipments which are launched per quarter (Abadi, Sari and Widiyarto, 2018).
 Internal process perspective: The customer will be satisfied by extracting information
about business process for accomplishing excellence. AB Limited could attain excellence
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