How social networking sites help employers to communicate effectively with employees

Running head: Application of social media 1
How social networking sites help employers to communicate effectively with employees
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Application of social media 2
How social networking sites help employers to communicate effectively with employees
Introduction
Social media platform allow people to interact and communicate within the network system.
They enable the users share information, develop relationships and create some contacts among
individuals of different ages, social classes and professionals. The social media is a complement
of the already existing offline relationships. They provide a social and technical infrastructure for
interaction and communication through the use of messages, wall posts and comments. Very
little has been done on social media since previously many of the studies dominantly focused on
particular media. Social networking platforms have a vast mechanism in which they help to
develop value in an institution. The impact of social networking platforms is great therefore the
benefits can be quantified to the nature of a job (Goyal, 2012).
Market competition is increasing daily with the drastically changing business environment.
There is a need for the managers to adjust and adapt proficient methods to gain advantage over
competitors as well as enhance the performance of the organization. In many organizations there
is lack of interest in using social networking platforms and many consider it as the last option in
their human resource strategies. In most cases employers in many organizations focus on service
delivery. Therefore, if organization’s social media platforms such as Facebook, websites,
Instagram and twitter accounts are not properly structured and no frequent update is made to
attract and motivate the employees (Lehtimäki, 2016). . This kind of attitude and perception has
contributed loss of opportunities for many organizations.
Background
Some recent studies have revealed it is quite essential to use social media in a better
structured and professional manner to develop their strategies to attract more competent
work force and also meet their different needs. The impact of social media in human resource
has demonstrated some potential if utilized in the right manner. Marketing via social media is a
procedure that allows an individual to endorse and promote services and products through
online channels to reach a large number of people in the community (Golbeck, 2013). . Social
media is a good platform that facilitates the employers to share information with their employees
about the services and products of that particular organization. Using platforms social media to
reach the emplyees provides a platform for honest communication where they can give their
ideas and demands to help one continue improving hence outdoing the competitor. In the modern
world people are more informed and knowledgeable hence making it much important for the

Application of social media 3
organizations to be available and approachable to get the views of the employees. Managers
must realize the importance of using social media platforms to influence more customers and
competent employees into their businesses. Social media is one of the most influential tools of
communication between the employers and the employees. It helps the organizations top
management to keep in touch with all the employees. the influence of social media within an
organization is so high and if utilized effectively the company can maintain and attract
competent employees to work for them (Guo, Pathak, & Cheng, 2015) .
Social media sites offer a good platform for the organization’s different professionals to
debate on various policies, promote professional ethics and share any other necessary
information. Workers and employers in an organization can use social media to improve the
quality of services, increase personal awareness and create a health professional network
(Brake, 2014).
Often, employees in an organization may use social media platforms to consult colleagues on
issues regarding different matters within an organization, get updates on the recent industry
development as well as get some information that may help them professionally. The platforms
such as Facebook and twitter can be utilized by the employers to discuss new ideas and other
challenges in an organization with the employees. People in social media tend to be more
honest and free to speak out their concerns and give their genuine opinion on different matters
which makes it a better place to engage them.
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Micro blogging
Micro blogs provide a more concise and dynamic form of exchanging information through
social media. They allow individuals to write and post a number of brief and precise messages
within a short period of time. One of the most popular micro blogging platforms is twitter. The
users may publish their messages using “hashtags” which allow people to easily access messages
related to a certain topic or group. For some time now, twitter has been used during seminars
and conference to get comments from the audience. In most cases, twitter has proven to be a
suitable method of communicating urgent matters to a large number of people within a very short
period as long as they have a mobile phone. Proper utilization of twitter different organizations
leads to enhanced employee and employer communication, saving of resources and improved
relations among the employees. Twitter is also known for saving time and opportunities by
preventing unnecessary meetings and office visits. Organizational news, promotions and other
information in an organization can be shared through twitter therefore enhancing communication
among different departments. Twitter has also been proven to be quite useful during crises and
emergencies hence essential in every organization (Carim, & Warwick, 2013).