Importance of Social Media Policies in the Workplace

Running head: SOCIAL NETWORK IN WORKPLACE
SOCIAL NETWORK IN WORKPLACE
Name of Student
Name of the University
Author Note

SOCIAL NETWORK IN WORKPLACE1
Memorandum
To: Manager
From: Director
Date:
Subject: Regarding explaining the importance of social media policies in
work place
Social networking is becoming an important part of the organization because of the
advantages that it gives to the employees and the employers (Srivastava, 2015). Through
social networking in workplace organizations are having a better communication network
amongst its employees and employers. They are being able to communicate important
information faster through the use of the social networking sites, the social networking sites
also helps in providing customers services, building public relations, it is being used as a
source of marketing (Mäntymäki & Riemer, 2016). About 35% Australia’s workers use social
networking in workplace for internal communication and other reasons. The main aim of the
study is to analyze the pros and cons of using social networking apps in workplace.
The introduction of social media tools across the organization can pose significant
challenges because of the lack of proper policies governing the use of social media (Nyaribo
& Munene, 2018). Some of the major challenges of using social media in workplace is that
the employees tend to spend more time updating posts than actually working. This can cause
deviations among them such that they will be more interested in using social media in the
organization than actually working and they will lose their interest in their work. Moreover,
another major challenge of using social media in an organization is that the material posted
by the employees may not be appropriate or it may be used in a wrong way by the company’s

SOCIAL NETWORK IN WORKPLACE2
competitors to gain an advantage over the company. Managing these challenges not only
requires proper tools and technologies but in order to deal with these issues it is important to
have some policies within the organization regarding the proper use if social media and there
should be prohibition on posting in the social media because any post by any employee is
equivalent to posting on behalf of the company. The problems that were faced in traditional
channels of communication was the physical barriers, lack of interest on part of the listeners
or on part of the sender. Emotional barriers which does not allow a sender to communicate
the message properly because they will be preoccupied with that. The challenges of the
modern Medias of communication is that there is wastage of financial resources in terms of
the bandwidth used, there can be malware problems and other problems. The reputation of
the company is associate with the posts done by the employees. The productivity of the
employees is negatively affected (Osch, Steinfield & Balogh, 2015).
The social media is a platform that is used globally by people, organizations to
transfer some message, ideas and information to others (Ariel & Avidar, 2015). These
platforms are assessed by people through all countries so it is easier to spread any
information, ideas, news or messages faster. Facebook was the first ever platform to be
accessed so widely by people. These platforms have their own advantages and disadvantages.
Any information spreads so fast on Facebook that it can either make or break the reputation
of the people using it (Dijkmans, Kerkhof & Beukeboom, 2015). When the employees of the
company use social media and they also specify that they belong to such companies it can
threat to the reputation of the company. The information once posted or update once made
spreads very fast to all the people irrespective of whether they are the intended audience or
not. Whenever a company starts their own page on the platform and any posts made by
anyone on the page will be considered as an information made by the company. If these posts
show any negative image of the company’s product or service the information will be send