Brand Management in Fashion Industry

APPLIED BRAND
MANAGEMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
Business Idea:..............................................................................................................................1
CBBE Analysis of competition...................................................................................................4
CONCLUSION:..............................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Brand management include process of management of brand value, its perception and brand
reputation by building and maintaining customer’s satisfaction and loyalty so that they prefer
products and services of particular company in comparison with other competitors. New ideas
and innovation helps in bringing new business to offer various products and services to
customers in order to satisfy their needs and requirements (Matusitz, 2018). This report covers
about new business idea such as Fashion world that operate in textile and fabric recycling
business. It also explains various services provided by business and the way it can build strong
brand image in the market so that customers prefer products and services of it over other
competitors. The report also discusses about target customers, recent trends in industry and the
way company will gain competitive advantage in fashion industry.
Business Idea:
New business is established to bring innovation and creative within society so that need
of unsatisfied customers can be fulfilled and it can gain competitive advantages. Fashion world is
a new business that plan to establish its business in United Kingdom in order to provide
innovative and creative design clothing for people of all age, size so that everyone can look
attractive. It offers various products and services such as clothing, shoes, belts, bag and jewellery
so that all needs of people can be meet by single operating company. Company is planning to
manufacture qualitative and standard products so that it can charge competitive pricing for
customers. It is planning to establish its stores at high street so that people can easily come and
make purchase of products and services. Online sites are also used by company to offers
products at mostly people like to purchase product while staying at their home. 24 hour
customer’s services and various promotional offers are planned by company to market its
product and services to large number of customers (Greve, 2016). Objective of fashion world is
to make, look and feel people better and attractive thus improving their living standard.
Company by satisfying needs of customers by bringing innovative and fashionable products are
to build strong brand image and attract large number of customers. It had planned to market its
product through social media as mostly young people spend most of their time watching videos
and playing games. Therefore advertisement through social media is able to attract large number
of customer and build effective brand image within limited time and cost.
1