Applied Business Challenge: Values Audit, Capability Audit, Personal Branding

This article discusses the values audit, capability audit, and personal branding in the context of an applied business challenge. It covers topics such as effective communication, organisational and administrative skills, team working, customer servicing skills, and ability in managing projects.

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Applied Business Challenge

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Table of Contents
Task 1: Values Audit.......................................................................................................................3
Task 2: Capability Audit..................................................................................................................4
Capacity of Communicating Effectively.....................................................................................4
Organisational and Administrative Skills....................................................................................4
Team Worker...............................................................................................................................5
Customer Servicing Skills...........................................................................................................5
Ability in Managing Projects.......................................................................................................6
Task 3: Personal Branding...............................................................................................................7
Elevator Pitch...............................................................................................................................7
Use of LinkedIn...........................................................................................................................8
References......................................................................................................................................12

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Task 1: Values Audit
An individual’s values are evaluated to be effectively related to the career choice made by the
individual and also the outcomes of one’s operational behavioural style. Decisions associated to
one’s career are taken to be framed based on the different underlying motivational factors
(Mulrennan 2018). Value assessment gains significance in that an effective fit between
individual values and the organisational culture helps the individual gain promotions and rise up
the career ladder (Brown & Lent 2012).
In that currently I am pursuing Bachelor’s Degree in Business and Accounting from Victoria
University Sydney Australia, I thus focus on pursuing my career goal in becoming an effective
Chartered Accountant. During my undergraduate course, I have developed different hard skills
like effective presentation and communication skills, accounting and financial reporting oriented
skills, time management skills, problem solving skills and also computing skills.

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Task 2: Capability Audit
Capacity of Communicating Effectively
The capacity of an individual for communicating in an effective fashion requires the carrying out
of communication through use of verbal, non-verbal, graphic and also based on written means.
Effectiveness of the communication is generated in terms of conveying the right messages to the
target audiences by any or combination of the above means (The British Medical Association
2015). My communication abilities are reflected in my interest and capability of competing in
debate competitions in a team setting and in wining accolades. Further, one of my potential
strengths is that I can communicate in an effective fashion and also render quality presentations.
In terms of professional exposure as a senior sales representative in 7 Eleven, I developed the
capability of communicating effectively with the customers and in understanding their needs and
expectations so that the same can be rightly addressed.
Organisational and Administrative Skills
Effective organisational skills are identified in terms of one’s ability to set specific or defined
goals and objectives, be able to allocate and streamline effective resources for meeting desired
ends, possess needed knowledge about the strengths and weaknesses of individual participants
and also has the ability of generating an effective plan that would help the participants to perform
in a collective fashion for accomplishment of group or organisational objectives (Cockburn
2013). Good administrative skills are developed through the generation of effective operational
plans for specified periods and thereby in evaluating the performances of others based on
meeting the planned tasks and keeping needed records (Brown 2016).

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In terms of organising and administrative skills, in my professional domain I have looked into
aspects like store management and thereby in effective recordkeeping of financial and
accounting transactions carried out on a day-to-day basis. Further, in terms of store management,
I focused on allocating and managing potential resources for effectively servicing the emerging
needs of store’s customers.
Team Worker
One of the most effective abilities that are required of an individual by the different organisations
is the individual’s ability to work in a team setting and thereby focus on motivating and directing
team workers to perform in a cohesive fashion for meeting of both group and departmental
objectives. Team working is highly encouraged by companies regards to customer servicing and
other administrative roles (McMunn 2013).
During my student life, I also worked as an effective volunteer and team leader and thereby
helped others in meeting both group and individual needs like guiding individuals in book fairs
and also in helping my fellow students while acting as a team lead to meet the Chairman of
Bangladesh Council of Scientific and Industrial Research (BCSIR). In terms of working as a
senior sales associate in ‘7 Eleven’ I am gaining an effective exposure of working as a part of an
active team in meeting of customer servicing objectives.
Customer Servicing Skills
In terms of effective customer servicing skills, individuals are required to rightly empathise with
the needs and expectations of the customers and thereby in working accordingly for helping
customers gain needed access to products, services and promotional offers for meeting their
needs (Knapp 2014). Speaking in a positive and empathetic fashion makes the customers feel

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cared for by the firm and thereby increases customer satisfaction and loyalty. Effective customer
servicing skills also require handling of customer frustrations and complaints patiently and
thereby in showing needed tolerance to their problems and needs. Similarly, effectiveness in
customer servicing skills is generated in terms of communicating with needed clarity and in
timely fashion information regarding new launches and offers (Toporek 2015).
While working as a senior sales representative in ‘7 Eleven’ I came to understand the manner of
dealing with customers and thereby in understanding their needs for effectively selling and
promoting of products retailed in the store. Further, as a part of my job I came face-to-face with
Australian customers and developed an understanding of Australian culture.
Ability in Managing Projects
The employers are interested in recruits that reflect needed ability in managing projects across a
cross-team environment and also in terms of integrating along project oriented sites. Apart from
management of different projects in a synchronised fashion the employers the management of
projects also require effective management of financial budgets (Schwalbe 2015).
In terms of working as a senior sales representative in ‘7 Eleven’, I developed an ability in
managing both customer servicing objectives along with monitoring and managing the financial
and accounting activities in the retail outlet on a day-to-day basis so as to gain needed profits.
Further, the participation in different projects likes that of Disneyland, Coles and NAB helped
me in gaining practical knowledge investment management and conducting of projects.

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Task 3: Personal Branding
Elevator Pitch
Hi, my name is Molla Tushar. Currently, I am pursuing Bachelor’s Degree in the domain of
Business and Accounting from Victoria University based in Sydney, Australia. I have developed
on different hard skill sets like communication and presentation, accounting and problem
solving, leadership and also time management related skills (Chritton 2014). I also developed on
information technology skills. I also acted as an effective team leader and team worker while
helping my fellow students meet the Chairman of BCSIR and also earn gold medal in debate
competition. During the course, I was also involved in different project management activities
associated to Disneyland, NAB and also Coles which helped me in gaining practical knowledge
regarding project and investment management. While working as a senior sales representative in
‘7 Eleven’ I developed on customer servicing skills and also management of accounting and
financial reporting activities.

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Use of LinkedIn

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References
Brown, AD 2016, Interpersonal Skills in the Workplace, Tate Publishing & Enterprises, LLC,
United States.
Brown, SD & Lent, RW 2012, Career Development and Counseling: Putting Theory and
Research to Work, John Wiley & Sons, United Kingdom.
Chritton, S 2014, Personal Branding For Dummies, John Wiley & Sons, United Kingdom.
Cockburn, A 2013, Headteachers, Mediocre Colleagues and the Challenges of Educational
Leadership: Reflections on Teacher Quality, Springer, United Kingdom.
Knapp, D 2014, A Guide to Customer Service Skills for the Service Desk Professional, Cengage
Learning , United States.
McMunn, R 2013, Interview Questions and Answers, How2Become Ltd, United Kingdom.
Mulrennan, M 2018, A Value Add: Shadowing and Rotational Programs, American Society for
Training and Development, United States.
Schwalbe, K 2015, Information Technology Project Management, Cengage Learning, United
States.
The British Medical Association 2015, Assessment of Mental Capacity, The Law Society, United
States.
Toporek, A 2015, Be Your Customer's Hero: Real-World Tips and Techniques for the Service
Front Lines, AMACOM, United States.